Media Advisory - Had a f-f-f-few too many? Too drive to drunk home?

    Insurance Bureau of Canada teams up with Safe Alberta Roads and Highways
    Association to combat impaired driving during holiday season

    EDMONTON, Nov. 8 /CNW/ - Insurance Bureau of Canada, on behalf of
Canada's home, car and business insurers, is joining forces with Safe Alberta
Roads and Highways Association (SARAHA) to get holiday revelers - and their
vehicles - home safely with a unique, free designated-driver service.
    At a news conference to be held on Wednesday, November 14, 2007, Jim
Rivait, Vice-President, Prairies, Northwest Territories and Nunavut, Insurance
Bureau of Canada; and Peter Denooy, Rotary Club of Edmonton Strathcona, will
unveil details about the launch of OPERATION RED NOSE in Edmonton and
elsewhere in the province, and how they will use the acclaimed program to
reduce the number of impaired drivers and related accidents, injuries and
    Special guests will include a representative from the Mayor's office,
members of Edmonton Police Services, International Brotherhood of
Boilermakers, and Edmonton Transit System. Also in attendance will be Rudy,
the Operation Red Nose mascot, who will be escorted to the news conference on
a sleigh by Captain Commute, the mascot for Edmonton Transit System.

    The news conference will take place at 2pm at the Edmonton Operation Red
Nose Campaign Headquarters at 15220 - 114 Avenue (International Brotherhood of
Boilermakers Local 146).

    B-roll will be available. Telephone interviews can also be scheduled
following the announcement.

For further information:

For further information: to confirm your attendance, or to schedule an
advance interview for November 14th, please contact Ellen Woodger at (416)
483-2358 or James Geuzebroek, IBC, at (416) 362-2031 x4364

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