Media Advisory - Future Shop Invites Customers and Media to New Edmonton Store Grand Opening Celebrations

     Grand opening celebrations Dec 5 to Dec 7; largest ever Future Shop
        store; celebrity appearance with music legend Gene Simmons and
                         Edmonton Oiler Ethan Moreau

    EDMONTON, Dec. 1 /CNW/ - Future Shop, Canada's largest retailer and
e-tailer of consumer electronics, is Grand Opening its 139th store December
5th in South Edmonton Commons. The new store is the most exciting new shopping
destination in South Edmonton. At over 53,000 square feet, Future Shop's
largest store ever has the latest in store design with interactive displays
for customers to experience technology and imagine how it will fit into their
    Future Shop's new South Edmonton Commons store features a Hub area in the
centre of the store for connectivity and service expertise. Other exciting
features include: interactive video gaming area with ceiling to floor
revolutionary gaming trees; stylish appliances area with kitchen displays; 20
foot wall of the latest assortment of TVs; expanded cellular consultation
area; home office area with the largest ever Apple shop within a Future Shop
store; easy access mobile audio area; fitness equipment; smart home products;
car installation and more. For the first time for Future Shop, customers can
shop for musical instruments in an amazing 2,500 square foot store within a
store and choose from a selection of guitars, electronic keyboards, drums, and
accessories. Customers can try out musical equipment in the jam practice rooms
and the home recording stations.

    Customers are invited to all Grand Opening celebrations (see store hours

    -   Friday, Saturday, Sunday (Dec 5 - 7)
        -  Line up to win a $500 shopping spree each morning. The first 100
           people in line will receive a free gift card $5, $25, or $50.
        -  Win a PLAYSTATION(R)3 package. Play the latest games and enter to
           win the ultimate PS3 prize package worth $1,000.
        -  Find the Future Shop SUV on the streets of Edmonton to win a
           wristband for "front of the line" access to meet Gene Simmons.
        -  All weekend long customers will be entertained by vendor partners,
           such as the 52' Playstation gaming rig, Rogers Wireless, XM
           Satellite Radio and Sirius.
    -   Friday, Dec 5, 4:00 - 8:00 p.m.
        -  Compete for a chance to jam with Gene Simmons! Battle with fellow
           gamers for a chance to take the stage and play Rock Band with Gene
           Simmons, plus win a $500 gift card.
    -   Saturday, Dec 6, 2:00 - 4:00 p.m.
        -  Meet metal megastar Gene Simmons. The man, the music, the legend.
           The co-founder of KISS will be signing autographs in-store.
    -   Sunday, Dec 7, 4:00 - 6:00 p.m.
        -  Ethan Moreau, team captain of the Edmonton Oilers, will be signing

    Media are invited to all of the public Grand Opening celebrations as well
    as the following special events:

    -   Friday, Dec 5, 8:00 - 9:00 a.m. (before store opens to the public)
        -  Ribbon-cutting ceremony with the Councilor Amarjeet Sohi.
        -  Community donation cheque presentation for $10,000 to The Boys &
           Girls Club of Edmonton.
    -   Photo opp: capture customers waiting in line to experience the new
        store and take advantage of the hundreds of door crasher deals.
    -   Saturday, Dec 6, 1:00 - 2:00 p.m.
        -  1:10 - 1:40 p.m. Media are invited to attend the Gene Simmons VIP
           meet and greet with ten lucky winners.
    -   1:40 - 2:00 p.m. Media are invited to take photos of Gene Simmons
        playing Rock Band with our top three gaming tournament finalists.

    Future Shop Edmonton Commons store location and store hours:

    South Edmonton Commons Future Shop
    1320 99 St. NW
    Edmonton, AB T8N 0A8

    Friday, December 5th: 9:00 a.m. - 10:00 p.m.
    Saturday, December 6th: 9:00 a.m. - 10:00 p.m.
    Sunday, December 7th: 10:00 a.m. - 7:00 p.m.

    About Future Shop

    With 138 stores across the country and the nation's premier web store
(, Burnaby, BC-based Future Shop is Canada's largest
retailer and e-tailer of consumer electronics. The company employs more than
10,000 technology enthusiasts, has enabled its website to deliver unparalleled
content about the products it sells and host an online community forum for
technology beginners and tech-savvy experts to exchange ideas, reviews, tips
and other consumer electronics information ( As a
proud corporate citizen, Future Shop has developed solutions to recycle used
electronics (see and is committed to employee
volunteerism and supporting non-profits organizations dedicated to
transforming local youth into Future Leaders (see

For further information:

For further information: Media contacts, Susan Kirk, (604) 412-1226,; Elliott Chun, (416) 934-8035,

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