Media Advisory - Free The Children's National Me to We Day - October 17th, 2008

    TORONTO, Sept. 24 /CNW/ - On October 17, Mia Farrow, award-winning
actress and activist, Nate Berkus, celebrity designer, and Justin Trudeau will
join more than 8,000 student leaders from 600 schools for the 2nd annual
National Me to We Day at the Ricoh Coliseum in Toronto.
    The largest one-day event of its kind, National Me to We Day brings
together top social issues speakers and entertainers to empower, inspire and
celebrate the power of young people to change the lives of others. This year's
event will launch a 100-School Challenge, a year-long initiative with Free The
Children that encourages youth across the country to build 100 schools for
their peers in the developing world.
    The event is being taped and produced by CTV for an upcoming, one-hour,
CTV special. Students and schools from coast to coast will tune in online to
watch the event live at

    What:     Free The Children's National Me to We Day

    When:     Friday, October 17th, 2008
              9:30 a.m. - 2:30 p.m.

    Where:    Ricoh Coliseum
              100 Princes' Boulevard
              Toronto, Ontario

    Who:      This year's event will be hosted by eTalk's Tanya Kim and Ben
              Mulroney and will include powerful speeches and performances
              from the following social issues speakers and entertainers:

              -  Craig Kielburger and Marc Kielburger, founders and
                 directors of Free The Children
              -  Mia Farrow, actress and activist
              -  Nate Berkus, celebrity designer
              -  Justin Trudeau, social advocate
              -  The cast of Degrassi: The Next Generation
              -  World We Know recording artists, Crash Parallel
              -  And many more!

    (*) National Me to We Day is a Free The Children initiative. The event
    is made possible at no cost to students and schools through the
    sponsorship and support of numerous companies and organizations. National
    Bank Financial is the title sponsor of the event.

    About Free The Children
    Free The Children is the world's largest network of children helping
children through education, with more than one million youth involved in
innovative education and development programs in 45 countries. Founded in 1995
by international child rights activist Craig Kielburger, Free The Children has
a proven track record of success. Through the energy and passion of youth,
Free The Children has built more than 500 schools around the world and it
provides education for 50,000 children everyday. The organization has received
the World's Children's Prize for the Rights of the Child (also known as the
Children's Nobel Prize), the Human Rights Award from the World Association of
Non-Governmental Organizations, and has formed successful partnerships with
leading school boards and Oprah's Angel Network. For more information please

    About CTV
    CTV, Canada's largest private broadcaster, offers a wide range of quality
news, sports, information, and entertainment programming. It has the
number-one national newscast, CTV National News With Lloyd Robertson, and is
the number-one choice for prime-time viewing. CTVglobemedia Inc. is Canada's
premier multi-media company which owns CTV Inc. and The Globe and Mail. CTV
Inc. also owns radio stations across the country, and leading national
specialty channels. Other CTVglobemedia investments include an interest in
Maple Leaf Sports and Entertainment, and in Dome Productions, a North American
leader in the provision of mobile high definition production facilities. More
information about CTV may be found on the company website at

For further information:

For further information: about National Me to We Day or to attend the
event, please visit or contact: Caroline
Houng, Communications Officer, Free The Children, T: (647) 259-3468,; Patricia Garcia, Senior Publicist, CTV Inc., T:
(416) 591-7400 x 2645,

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