Media Advisory - Fourth edition of Tremblant Forum: Responsible communications for a sustainable reputation

    International sustainability conference on September 19 and 20, 2007

    MONTREAL, Sept. 17 /CNW Telbec/ - Renowned experts in the growing field
of corporate responsibility and sustainability will convene on September 19
and 20, 2007 at the Westin Resort & Spa in Mont-Tremblant for the fourth
edition of the Tremblant Forum. The theme of this year's conference, which has
become one of the country's most important events in the field, is
"Responsible communications for a sustainable reputation."

                      Internationally renowned speakers

    - Michael Stopford, Group Director, Corporate Reputation, Worldwide
      Public Affairs and Communications for The Coca-Cola Company will be the
      keynote speaker.
    - Peter O'Toole, Director of Public Relations for General Electric, will
      discuss GE's environmentally-friendly business initiative
      "Ecomagination" for which the company plans to invest more than
      $150 billion.
    - Jeffrey Simpson, National Affairs Columnist for the Globe & Mail, will
      launch his new book Hot Air: Meeting Canada's Climate Challenge at the
      opening cocktail.

                       Debate on the role of the media

    What role should the media play vis-à-vis corporate responsibility and
sustainability? Journalists from Fortune, Corporate Knights, Globe and Mail
and Reporters without Borders will engage in a lively debate on current issues
with a special focus on climate change.

    For more information:


    WHAT:       Tremblant Forum 07 - International conference on corporate
                responsibility and sustainability

    WHO:        Corporate responsibility and sustainability communications

    WHEN:       Wednesday September 19 from 5:30 to 7:30 p.m.
                Thursday September 20 from 7:30 a.m. to 7:00 p.m.

    WHERE:      Westin Resort & Spa
                100 chemin Kandahar, Mont-Tremblant (Quebec)

    INTERVIEWS: Cristelle Basmaji
                NATIONAL Public Relations
                Office: 514-843-1907
                Cellular: 514-267-9081

For further information:

For further information: Cristelle Basmaji, NATIONAL Public Relations,
(514) 843-1907, Cellular: (514) 267-9081

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