Media Advisory - European beverage Outox to hit Toronto first as part of North American launch on November 22

    Dutch band Intwine, Kardinal Offishall to attend product launch,
    ceremonial tasting

    TORONTO, Nov. 21 /CNW/ - Media are invited to attend a refreshing launch
on Thursday, November 22, 2007: Outox - the refreshing alternative beverage
from Belgium, is set to rejuvenate Canada when it lands in Toronto, the debut
city for the North American arrival of the popular European beverage.
    At 4:00 p.m. on Thursday, November 22, 2007 at the Hard Rock Café (at
Yonge and Dundas in Toronto), the non-alcoholic, caffeine-free and
VitaminC-loaded Outox will be unveiled with a product tasting led by its
Belgium father-son creators, Marc and Anthony Smaele, along with Canada's
Kardinal Offishall, and Dutch band, Intwine presented by U Rock-Event
    The award-winning Outox soft drink is designed to taste great and be
refreshing on its own and has proven to be equally tasty when mixed with
alcohol. Further, the enzyme-activating properties in Outox decreases the
possibility of a hangover, allowing Outox drinkers to take the reins on social
responsibility - whether at work or at home with family - the morning after a
night of socializing.

    Outox Media Exclusive Product Launch Event

    When:     4:00 p.m. on Thursday, November 22, 2007
              4:20 p.m. product announcement
              5:00 p.m. photo opportunities

    Where:    Hard Rock Café, Toronto (Yonge & Dundas)

    Who:      Outox father-son brand creators, Marc and Anthony Smaele from
              Belgium along with Dutch band Intwine and Kardinal Offishall

    Why:      To unveil the Outox beverage in North America, including
              product samples and Outox gift bags

    Later on the same day as the Outox product launch, Outox will host a VIP
Launch Party for media and other special VIP guests, to include performances
by Intwine, Kardinal Offishall and DJ Baba Kahn.

    Outox VIP Launch Party

    When:     7:00 p.m. onward Thursday, November 22, 2007
              (full performance schedule available upon request.)

    Where:    VIP-only entrance and dedicated floor for media and celebrity
              guests at Hard Rock Café, Toronto (Yonge & Dundas)

    Who:      Top-name musical performers and other special guests

    Why:      To celebrate the North American debut of the beverage, Outox

    Media are requested to rsvp for both events to: Candice Best, Best PR
Boutique/ or 416.525.1332

    About Outox

    Outox is a caffeine-free, non-alcoholic citrus-flavoured soft drink,
proven to refresh and rejuvenate. Outox can be mixed with other beverages
(alcoholic and non-alcoholic), is loaded with vitamin C, and Outox also
decreases the possibility of a hangover with its enzyme-activating properties.
Created in Belgium by father-son team Marc Smaele and Anthony Smaele, Outox is
now available in 22 countries worldwide, including Canada.
    Outox makes its North American debut in Toronto, Canada in November 2007.
It will initially be available exclusively at nine downtown Toronto bars and
lounges. In early 2008, Outox will be distributed more broadly across Canada,
selling at $3.49 per bottle, with plans for expansion into the United States
as well. <a href=""></a>

For further information:

For further information: Candice Best, Best PR Boutique,, (416) 366-2378 or (416) 525-1332

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