Media Advisory - Ethnic Marketing Pays Dividends

    Presented by Steve Mossop, Ipsos Reid and Bruce Hamlin, Channel M

    VANCOUVER, Jan. 30 /CNW/ - Given that one in four British Columbians has
a mother tongue other than English or French (according to the 2001 census)
and over 300,000 people reported Chinese as their mother tongue, isn't it time
for you to better understand this influential market segment? Learn about the
profile of new Canadians today and their unique attitudes and behaviors. Steve
will present findings from two recent Ipsos Reid studies on new Canadians and
share marketing tips on how best to reach the South Asian community in Canada.
Bruce will present his key lessons learned in approaching this marketplace,
and share his direct experiences on how to market to this community. See
firsthand examples of what works and what doesn't work in determining how to
effectively reach this important and growing consumer segment in Canada.

    When:     Wednesday, January 31, 2007
    Where:    Hyatt Regency Hotel
              655 Burrard Street, Vancouver, BC, V6C 2R7
    Time:     7:00 am to 7:30 am - Registration, Breakfast & Networking
              7:30 am to 9:00 am - Presentation

    Media are invited to attend

    Register online at or by calling
    (604) 983-6262.

    Members: $35
    Non Members: $45
    Student Members: $20
    Seasons Tickets: 1 ticket

    On-Site Registration
    Members: $40
    Non Members: $50
    Students: $25


    Steve Mossop President of Market Research Canada West
    Steve is President of Market Research Canada West within Ipsos Reid. He
joined Ipsos Reid in 1995 and now leads the efforts of over 60 client service
staff in the Vancouver, Calgary, Winnipeg, and Seattle offices including
specialized practice areas of Lottery & Gaming, Agrifood, Energy, Retail,
Technology and Communications among others. He is responsible for marketing,
client service, staffing and administration of a business unit with annual
billings of $20M.
    Steve has been in the market research industry for 15 years and is a
sought-after speaker represented by the National Speaker's Bureau and is the
company's frequent media spokesperson in the topic area of Internet trends.
    Ipsos Reid won the BCAMA Marketer of the Year Award in 2001.

    Bruce Hamlin Vice-President of Sales, Channel M
    Bruce began his career in broadcast over 20 years ago when he joined CHQM
radio as an account manager. He then joined WIC-BCTV/CHEK as a senior account
executive and was recognized on numerous occasions as one of the top TV
account executives in the country. Over the years, he has held a variety of
senior Sales and Marketing positions with a number of organizations,
demonstrating a great aptitude for building client relationships, driving
revenue growth and building strong sales teams.
    Bruce is currently Vice-President of Sales at channel m, a position he
has held since 2003. channel m is Vancouver's only free over the air
multilingual conventional television station. Bruce has built a dynamic local
and national sales team focused on Vancouver's ethnically-diverse market. Our
mission is 'to bring a vision of diversity, respect, and inclusiveness to our
community by celebrating our differences'. channel m is available free over
the air to the three million residents in the Lower Mainland and Vancouver

    The American Marketing Association is an international professional
society that provides an educational and social forum for members of the
marketing community. The BC Chapter has won the prestigious international
"Chapter of the Year" award three times over the past decade as well as
recognition for Chapter Excellence in 2004.

For further information:

For further information: BCAMA office at (604) 983-6262 or

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