Media Advisory - Estrogen on the Run... 1500 Women Storm Don Mills. Men Beware!

    TORONTO, May 28 /CNW/ -

    WHAT:  First-ever Toronto Women's Half Marathon & 5K

    WHERE: Start and Finish @ Wilket Creek Park
           Leslie, just north of Eglinton

    WHEN:  Sunday, May 31, 2009

           Start time: Half Marathon - 8 a.m.
                       5K - 8:20 a.m.

           First half marathon finisher expected in 1:20 (approximately)

           Awards: 11 a.m.

    WHO:   1,200 women, aged 18 to 70+, will run the Half Marathon including
           some of Toronto's fastest competitive women.

           350 more women will run the 5K.

    Media Access: Media are welcome at the Start/Finish line and can park in
the parking area directly inside the park, north of main entrance.
    Note: Race course is closed to vehicular traffic. Media needing access
beyond start/finish please call (416) 606-9817.


    -  Women are enthusiastically embracing running as a fitness and social
       activity. Today, close to 60% of all finishers in the GTA's existing
       half marathons are women.

    -  This event was created by Cory Freedman - a lifelong competitive
       runner, ironman participant, and event organizer - to provide an
       opportunity for both competitive and recreational female runners to
       experience the thrill of women setting the pace.

    -  Top runners participating: Christy Barber, Michelle Clarke, Katrina
       Cripps, Jenn Eberman, Laura McIntyre, Ayesha Rollinson, Susanne
       Zelazo, among others.

    -  POGO (Pediatric Oncology Group of Ontario) is the
       charitable beneficiary of this event.

    -  A 'Chocolate Aid' station (located midway through the 5K and at the
       19K mark in the Half) will spur a strong finish!

    -  Toronto firefighters will add motivation at the water stations located
       at 4K, 11K, 17K and 19K.

    -  The finisher's medal is a handmade one-of-a-kind sterling silver
       necklace, designed and made by the Toronto's own Slashpile Design


For further information:

For further information: or to co-ordinate pre-event or onsite
interviews with Cory Freedman or one of Toronto's fastest women, please
contact Trish Krause, Brand and Marketing, TWHM, (416)

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