Media Advisory - ESOMAR's 61st Annual Congress - Agenda Wednesday September 24th

    MONTREAL, Sept. 23 /CNW Telbec/ - ESOMAR, the world's largest market and
opinion research organization, will host the second day of its annual Congress
tomorrow, September 24, at the Palais des Congrès in Montreal.
    The 2008 ESOMAR Annual Congress will look at how research explores and
advances new business and societal paradigms, sets trends and responds with
new and better solutions.

    The highlights include:

                  Hot topic of the day:
    9:00 a.m.:    The impact of climate change on business: The rise of the
                  green consumer?

    11:40 a.m.:   Keynote speaker presentation by leading anthropologist,
                  Grant McCracken - who will share his ideas on
                  transformation - a new way of looking at individuals'
                  motivation and purchasing behaviours

                  2nd Hot topic of the day:
    2:00 p.m.:    Regional adaptation of multinationals: Wal-Mart's Quebec
                  case study

    4:40 p.m.:    Keynote speaker presentation by former, VP Worldwide for
                  J. Walter Thompson and current faculty member at York
                  University (Toronto), Alan C. Middleton - who will focus on
                  frontiers in branding by building on some insights from the
                  book he co-authored, Ikonica - a Fieldguide to Canada's


    ESOMAR is the world organization for enabling better research into
markets, consumers and societies. With 5,000 members in 100 countries,
ESOMAR's aim is to promote the value of market and opinion research in
illuminating real issues and bringing about effective decision-making. For
more information on ESOMAR, please visit For more
information on the Congress and to register, go to

For further information:

For further information: or to confirm your attendance at the Congress,
please contact: Amy Gregus, Edelman Public Relations, (514) 844-6665, Cell:
(514) 730-5496,; Ischa Ropert, ESOMAR, Cell: +31 (0)
625 015 419,

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