Media advisory - ESOMAR's 61st Annual Congress - Agenda Tuesday September 23rd

    MONTREAL, Sept. 22 /CNW Telbec/ - ESOMAR, the world's largest market and
opinion research organization, will host the first day of its annual Congress
tomorrow, September 23, at the Palais des Congrès in Montreal.
    The 2008 ESOMAR Annual Congress will look at how research explores and
advances new business and societal paradigms, sets trends and responds with
new and better solutions.

    The highlights include:

    9:00 a.m.: Mayor Gérald Tremblay opens ESOMAR's 61st Annual Congress in
               Release of the 2008 Global Market Research Report:
               North American results breakdown

    9:25 a.m.: Keynote speaker presentation by author, broadcaster and former
               BBC Chief News Correspondent, Kate Adie on crossing and
               working on Frontiers and the parallels between market research
               and journalism.

    2:00 p.m.: Keynote speaker presentation by President of the ILD
               (Institute for Liberty and Democracy), Hernando de Soto
               considered by the Economist to be one of the two most
               important think tanks in the world, on the "knowing powers"
               required to conceptually model the world and nail down
               identities, information, and contracts across the globe

               Hot topic of the day:
    3:30 p.m.: Assessing shifts in shopper purchase behaviour: How digital
               media has changed consumer expectations

    6:30 p.m.: Launch of Research World - a newly developed magazine for
               market research professionals worldwide that provides news and
               views from all industry sectors


    ESOMAR is the world organization for enabling better research into
markets, consumers and societies. With 5,000 members in 100 countries,
ESOMAR's aim is to promote the value of market and opinion research in
illuminating real issues and bringing about effective decision-making. For
more information on ESOMAR, please visit For more
information on the Congress and to register, go to

For further information:

For further information: or to confirm your attendance at the Congress:
Amy Gregus, Edelman Public Relations, (514) 844-6665, Cell: (514) 730-5496,; Ischa Ropert, ESOMAR, Cell: +31 (0) 625 015 419,

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