Media Advisory - Earth Day(R), every day: enjoying a greener lifestyle with the Toyota Prius hybrid

    TORONTO, April 22 /CNW/ -

    What:     As the most fuel-efficient, lowest-emissions vehicle on the
              road today, Prius owners demonstrate that every day is Earth
              Day(R). Over 10 million Canadians commute to work using their
              personal vehicle. If every Canadian commuter were to use a 2010
              Prius hybrid, almost 2.5 billion litres of fuel and over 3,025
              tonnes of smog-forming emissions would be saved every year.

              Tomorrow, Prius owners in the GTA will show their enthusiasm
              for green choices, joining forces with Toyota Canada to lend a
              hand planting trees with Friends of the Rouge Watershed.

              An edited version of the event will also be available for
              downlink at the following coordinates:

              Date and Time:          April 22, 2009 14:30-15:00 EST
              Satellite Coordinates:  Galaxy 17, K19 slot A
              Downlink Freq:          12066.5 Horizontal Polarization
              Symbol Rate:            6.1113
              FEC:                    3 / 4
              Video Format:           NTSC 4:3

              Toronto-area broadcasters can also receive the feed at Toronto
              TOC. Connect to "TV2GO Tx1".

              High Definition 1080i will be simultaneously available at TOC
              on "TV2GO ASI Tx1" and on satellite by request.

              Additional B-reel footage from the event will be included and
              will be played several times.

    Who:      Canadian Prius owners, Toyota Canada executives and 'hybrid
              expert' engineers will be on hand and available for interviews.

    Where:    Toyota Canada Inc. Head Office
              1 Toyota Place, Scarborough, ON, M1H 1H9

    When:     Wednesday, April 22, 2009 - 9 am - 10:15 am

    Why:      This is a unique chance to talk to Canadian Prius owners, about
              how this choice lets them live a little greener every day.

For further information:

For further information: Dawn Soulis, Manager, Public Relations: Office:
(416) 431-8333, cell: (416) 434-5249,; For video news
release technical questions, refeeds and HD satellite playout call TV2GO
Master Control at (416) 696-9634

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890