Media Advisory - Close the ethnic gap - HipHopCanada spearheads saving lives through OneMatch

    TORONTO, Nov. 5 /CNW Telbec/ - If you are a Chinese Canadian suffering
from a life -threatening illness such as aplastic anemia, your odds of finding
a stem cell match to save your life are about as good as winning a lottery. If
you are a Caucasian Canadian with a similar disease like leukemia, your odds
of finding a stem cell match are much better. That's because Canada's network
of available stem cell donors does not accurately reflect the true
demographics of the Canadian population today. It's time to level the playing
    The media are invited as HipHopCanada and the OneMatch Stem Cell and
Marrow Network hold a news conference to raise awareness about the life and
death need to diversify the ethnic makeup of potential donors in Canada. Right
now, 511 Canadians are waiting for a match - about a third of them in Toronto.
Only 30% of those requiring a stem cell transplant find a match within their
family. The other 70% rely on volunteer donors, and most successful matches
are found from within the same ethnic background.
    HipHopCanada is also hosting a special free concert to inspire young,
ethnically diverse Canadians to join the movement. The event will feature
Toronto's Scott Boogie, Dr. J and Spex from the new Flow FM and performances
from Michie Mee, Solitair, Bishop Brigante, JD Era, Theology 3, D.O., Fields,
Anaya Hayes, Jaydahmann, Mayhem, Young Snag, Orca the Killa Whale, painting by
Cruz1, and dancing by The Stylordz Network.

    Inspirational news conference participants include:

    - Beverly Campbell - OneMatch Stem Cell and Marrow Network (Director)
    - Jesse Plunkett - HipHopCanada (Founder)
    - Phillipa Lue - The Elizabeth Lue Bone Marrow Foundation
    - David Lehberg - Co-Chair of inaugural National Stem Cell and Marrow
      Awareness Week, and father of stem cell recipient
    - Charlie Abeziz - Stem Cell Recipient
    - Dr. John Doyle - Medical Expert, Toronto Hospital for Sick Children
    - Francis McQueen - DJ "Field" McQueen, and registered potential donor.

    Date:             Wednesday, November 7, 2007

    Where:            The Berkeley, 315 Queen Street East

    News conference:  10:30 AM - 11:00 AM

    Free Concert:     6:00 PM- 10:00 PM (Good source of visuals and follow-up

For further information:

For further information: Media contact: John Bromley, (416) 313-4438, C:
(416) 573-2172,

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