Media advisory - Child Health Experts to Examine Childhood Obesity and the Impact of Marketing

           Experts to present and debate evidence, panel to develop
                             consensus statement

    OTTAWA, Feb. 28 /CNW Telbec/ -

    WHAT:  Policy Consensus Forum on Obesity and the Impact of Marketing on

    WHO:   The Chronic Disease Prevention Alliance of Canada (CDPAC) is
           hosting a two-day conference. It will offer a unique opportunity
           for Canadian and international experts to present the best
           available legal, scientific and social evidence on food marketing
           to children and its impact on obesity. Specifically, they will
           examine the evidence both for and against increased regulation on
           food marketing to Canadian children. An objective panel of broad-
           based Canadians will listen to arguments by key subject matter
           experts and then draft a consensus policy statement for public
           release at the conference.

    WHEN:  Tuesday, March 4th, 2008
           8:15 a.m. to 4:00 p.m.
           Presentations by experts

           Wednesday, March 5th, 2008
           8:30 a.m. to 11:30 a.m.
           Public release of consensus statement, accompanying policy
           recommendations and next steps for government and/or industry by
           the Panel.

           Media availability: Panel members, key subject matter experts and
           other spokespeople will be available to the media from 10:45 a.m.
           to 11:30 a.m. on March 5th.

    WHERE: Marriott Hotel
           100 Kent Street, Ottawa

    WHY:   Canada's child health experts agree that childhood obesity in
           Canada is at epidemic proportions. Many feel that tackling
           childhood obesity successfully in Canada will require a multi-
           pronged approach which includes public policy limiting the
           exposure of children to food marketing. There is a significant
           debate as to whether marketing aimed at children requires
           additional restrictions and the role that government and industry
           should be playing to restrict marketing is also being questioned.
           This conference offers a unique opportunity for Canadian and
           international experts to come together and discuss the evidence
           and their views on food marketing to children.

    About CDPAC

    The Chronic Disease Prevention Alliance of Canada (CDPAC) is a network of
leading health and non-health organizations who share a common vision for an
integrated system of research, surveillance, policies, and programs for
maintaining health and preventing chronic disease in Canada. CDPAC consists of
national, provincial and territorial organizations and alliances representing
hundreds of groups across Canada.  CDPAC's mission is to lead and promote
country-wide efforts toward systems changes that will reduce chronic diseases
and improve the health of Canadians.
    CDPAC's role is to advocate for systems change and to facilitate and
support information and knowledge exchange by connecting researchers,
practitioners and policy makers for improved chronic disease prevention in
Canada. CDPAC has hosted two very successful conferences titled Integrated
Chronic Disease Prevention: Getting it Together (held in 2004) and Integrated
Chronic Disease Prevention: Building it Together (held in 2006).

For further information:

For further information: Aurélie Walsh, Blueprint Public Relations,
(613) 237-7400 Ext. 23, cell (613) 797-4259,

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