Media Advisory - Changing Diabetes Bus Rolls into Canada on its Drive Around the World

    - Torontonians encouraged to come on board and help the fight against
    diabetes -

    TORONTO, June 4 /CNW/ - After travelling across the globe from Denmark to
South Africa, the Changing Diabetes Bus is coming to Toronto on June 4 and 5.
    In hopes of raising awareness about diabetes and encouraging people to
take action on their own behalf to change the future of diabetes, the Changing
Diabetes Bus will travel across Canada during May and June, visiting
Vancouver, Edmonton, Calgary, Toronto, London, Ottawa, Montreal and Halifax.
    In 2006, the United Nations acknowledged that diabetes is an epidemic
that is a serious threat to world health. This resolution is a key milestone
in the fight against diabetes. Novo Nordisk has launched the Changing Diabetes
Bus World Tour to raise awareness about diabetes globally. From
coast-to-coast, Canadians will be encouraged to jump aboard the Bus and learn
about what diabetes is, how it can be prevented and how together we can change
the future of diabetes. It is estimated that the Bus will reach more than one
billion people around the world.
    The Bus offers a variety of interactive and educational activities to
educate people about diabetes, including DVD recordings and testimonials where
visitors can share their opinions on what they would change in the area of
diabetes, a mirror park and a young voices and kids' corner dedicated to
children and adolescents with diabetes.
    Please take this opportunity to welcome the Changing Diabetes Bus to
Canada and see what there is to learn about diabetes and how to prevent this
global epidemic. Don't miss your chance to take part in the worldwide fight
against diabetes.

    What:        One-on-one tours of the Changing Diabetes Bus are available
                 to media

                 Spokespeople are also available for phone and in-studio

    Date:        Monday, June 4             Tuesday, June 5

    Time:        10:00 a.m. - 4:00 p.m.     10:00 a.m. - 5:00 p.m.

    Location:    Queen's Park               Yorkdale Shopping Centre
                 Legislative Building       3401 Dufferin Street
                 Toronto, Ontario           Toronto, Ontario
                 M7A 1A2                    M6A 3A1

For further information:

For further information: to schedule a one-on-one tour of the Bus, or to
coordinate interviews, please contact: Jennifer Goode or Jaclyn Crawford
Edelman, (416) 979-1120,,

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