Media advisory - Celebrities join campaign for Toronto tribute to Dr. Jane Goodall

    Leading figures from entertainment world come on board as campaign to
    kick off at Roots headquarters on Wednesday, Sept. 3

    TORONTO, Aug. 29 /CNW/ - The official launch of the Reason for Hope
Tribute Dinner campaign in honour of Dr. Jane Goodall will take place in
Toronto on September 3, 2008. Dinner co-chairs and Roots co-founders Michael
Budman and Don Green, along with their respective wives Diane Bald and Denyse
Green, will host the campaign launch at the Roots global headquarters.
Dr. David Suzuki is the Honorary Dinner Chair. Members of the media are
welcome to attend.
    There is great support for the Reason For Hope event on Nov. 16, 2008
from leading figures from the entertainment world including Dan Aykroyd,
Michael Douglas, Catherine Zeta-Jones, Eugene Levy, Robbie Robertson and
Martin Short. The MC will be George Stroumboulopoulos. Academy Award-winning
Canadian film director and producer Norman Jewison will attend the campaign
launch on Sept. 3. Members of the campaign team led by campaign co-chairs
Peter Biro, John Carmichael, Michael Davis, Alan Maislin and Marvin Sadowski,
and JGI Canada President Barbara Cartwright will be on hand to launch this
exclusive event.
    Dr. Jane Goodall, renowned primatologist and global environmental
advocate, will receive the degree of Doctor of Philosophy (Honoris Causa) from
the University of Haifa at the tribute dinner on November 16, 2008 in Toronto.
Proceeds from the Tribute Dinner campaign will be shared equally between
Canadian Friends of Haifa University and the Jane Goodall Institute of Canada
and will support the development of the Institute's Roots & Shoots
environmental and humanitarian education program in Canada and Israel.

    Date:     Wednesday, September 3, 2008

    Place:    Roots Canada
              1400 Castlefield Avenue, Toronto

    Time:     5:30 p.m. start

    The Jane Goodall Institute

    The Jane Goodall Institute (JGI) is a global non-profit organization that
empowers people to make a difference for all living things. We are creating
healthy ecosystems, promoting sustainable livelihoods and nurturing new
generations of committed, active citizens around the world. Founded in 1994,
the Jane Goodall Institute of Canada supports community-centred conservation
programs in Africa, sanctuaries for orphaned chimpanzees, and the Roots &
Shoots program in Canada. Roots & Shoots is JGI's environmental and
humanitarian education program and global network of youth from over
100 countries. For more information, please visit

    The University of Haifa

    Represented locally by Canadian Friends of Haifa University, the
University of Haifa is the largest comprehensive research university in
northern Israel. Dedicated to academic excellence, its location atop
Mt. Carmel provides a unique backdrop for novel interdisciplinary programs and
cooperative endeavours with academic institutions around the world. An
exciting and inspiring cultural mosaic, the university has a diverse student
population, with over 17,000 students. The university recently received
official recognition as a "green campus" from Israel's Ministry of the

For further information:

For further information: Marilyn Campbell Davis, Jane Goodall Institute
of Canada, Tel: (416) 978-3633, Cell: (647) 290-8500, Email:; Hetty Shapiro, Canadian Friends of Haifa University,
Tel: (416) 972-9400, Email:

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Jane Goodall Institute of Canada

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