Media Advisory - Canadians set to shed their threads in support of Psoriasis community

    TORONTO, June 4 /CNW/ - On Sunday, June 21, 2009 - the first day of
summer - participants in Psoriasis Support Canada's Shed Your Threads campaign
will wear a yellow t-shirt in support of more than one million Canadians who
suffer from the life-altering skin condition, psoriasis.
    Due to the visual nature of the condition - it's usually characterized by
extensive patches of red and scaly skin - many psoriasis sufferers cover their
skin in the summer because they feel embarrassed and self-conscious.
    Ontario resident Ryan McMenamie knows first-hand the emotional pain
psoriasis can cause. Ryan, who has suffered from psoriasis for 33 years, was
asked to "cover his rash" while he worked out at his local gym last year. When
challenged, the gym owner simply said he didn't have the time to answer all
the questions other members would be asking about his condition, namely, was
it contagious. He didn't understand why Ryan couldn't "just wear a
long-sleeved shirt" to cover his psoriasis.
    Psoriasis Support Canada - a national support program for people with
psoriasis - launched Shed Your Threads in the fall of 2008. The Shed Your
Threads campaign was designed to encourage sufferers to take action throughout
the year in order to improve their psoriasis and feel comfortable wearing
seasonal clothes during the summer months. Psoriasis sufferers, family and
friends are encouraged to sign-up today to declare their commitment and show
their support on June 21, 2009 by wearing a yellow t-shirt. They can do so by
visiting the campaign link at

    WHO:   Psoriasis Support Canada -
    WHAT:  Shed Your Threads and wear a yellow t-shirt on the first day of
           summer to support people with psoriasis
    WHEN:  June 21, 2009 - the first day of summer

    Interview Opportunities

    Ryan McMenamie:  Psoriasis sufferer

    Christine Jackson, Director of the Canadian Skin Patient Alliance (CPSA):
    the CSPA provides education, information, an online community, and
    opportunities to create and join local support groups for all Canadian
    skin patients. The CSPA also provides physicians and researchers access
    to patients and their concerns regarding skin disease.


    Psoriasis Support Canada:
    Canadian Skin Patient Alliance:

    About Psoriasis

    Psoriasis is a chronic (ongoing and recurring), life-altering condition
characterized by patches of red and usually scaly skin. Affecting about one
million Canadians, psoriasis can range in severity and affect any part of the
body. Psoriasis usually occurs on the scalp, elbows, knees, lower back and
genitals, often in the same place on both sides of the body. It can also
appear in the fingernails or toenails. Psoriasis usually begins in early
adulthood but may develop at any age. It can heal temporarily but come back
throughout a person's life. People with psoriasis may suffer discomfort,
including pain, itching and emotional distress. Recent research has shown that
psoriasis patients often have serious co-morbidities, such as cardiovascular
disease or obesity. Psoriasis is not contagious - it cannot be spread from one
person to another or from one part of the body to another.

    About Psoriasis Support Canada

    Psoriasis Support Canada is a national, non-commercial and fully
bilingual community of psoriasis sufferers, their families, friends and
employers. Psoriasis Support Canada connects people with psoriasis and those
who have an interest in this disease to health and lifestyle resources, health
care professionals and services. The program provides practical tips and
information to help them better understand, manage and treat their condition.

For further information:

For further information: Erin Bodley, Communications MECA, (416)
425-9143 or 1-866-337-3362 ext. 230,

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