Media Advisory - Canadians Reveal their "Perfect Partner" - Just in time for Valentine's Day, Ipsos Reid Poll Paints Attributes of the "Ideal Mate"

    TORONTO, Feb. 12 /CNW Telbec/ - On Wednesday February 13th, the Canadian
Newspaper Association (CNA) will release to media the results of a poll on the
qualities and attributes Canadians look for in their "Perfect Partner" - their
ideal Canadian mate. The poll was conducted for CNA by Ipsos Reid.

    Please note that, because the survey was conducted with Valentine's Day
editions and broadcasts in mind, it is under embargo until February 14th.

    The survey creates a portrait of what both Canadian women and Canadian
men are looking for as their ideal mate. Respondents weigh in on basic
preferences- such as average weight, height, and hair and eye colour - as well
as more detailed questions about preferred romantic settings, dining choices,
even expectations about levels of personal income and sexual intimacy.
    Part tongue-in-cheek, part fun-to-do, the survey was carried out with all
the rigor and integrity Canadians have come to know from Ipsos Reid public
opinion research.
    So look out for the "Perfect Partner"--The Search for the Canadian Ideal
Mate-- news release on Wednesday February 13th! Results will be posted
February 14 on

    WHO:      Canadian Newspaper Association/Ipsos Reid

    WHAT:     National Survey on the "Perfect Partner" - the Search for the
              Ideal Canadian Mate

    WHEN:     9:00 AM, Wednesday, February 13, 2008
              (NOTE: embargoed to Valentine's Day, Thursday February 14)

    WHERE:    Canada Newswire, via email, and at

For further information:

For further information: and interviews: David Gollob, Canadian
Newspaper Association, (416) 923-3567 ext 221,

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