Media Advisory - Canada's First Certificate Program for Senior Media Managers Launches in Toronto

    Canadian Journalism Foundation teams with Rotman School of Management to
    develop Media Management Executive Education Program

    TORONTO, Aug. 31 /CNW/ -

    The Canadian Journalism Foundation (CJF) has partnered with the Rotman
    School of Management at the University of Toronto to create Canada's
    first executive education program for senior managers in the media. The
    three-day residential Media Management Executive Education Program
    (MMEEP) will be held from October 23-25, 2009 at The Bank of Montreal's
    Institute for Learning in Toronto.

    "No question about it, these are tough times in our industry," says John
    Macfarlane, editor of The Walrus and chair of the CJF's board of
    directors. "And tough times demand senior managers who are creative,
    strategic and innovative - people who can do more with less.

    "Developing such people has always been a challenge. Until now."

    Macfarlane approached the Rotman School with the idea of developing a
    program targeted to media managers after completing the school's
    Directors Education Program, which was developed in partnership with the
    Institute of Corporate Directors.

    "When an industry is going through a significant transition, managers
    need tools to think more creatively about their problems and
    opportunities," says James Fisher, Vice Dean, MBA Programs and Professor
    of Strategic Management at the Rotman School. "We believe that these
    tools can be taught and learned. This program will equip managers to help
    their firms - and the industry - to survive and thrive."

    The Rotman School is internationally recognized for its innovation
    approach to business education and is a leader in the design and delivery
    of executive programs tailored to the unique needs of specific
    industries. The MMEEP is intended for news media executives with a
    minimum of 8 to 10 years of experience working in print, broadcast and
    online outlets who need to manage across departments or media platforms.
    The curriculum will provide invaluable learning in core business concepts
    including leadership, strategy, finance, operations, negotiation and
    decision-making. The faculty is academically world renowned and grounded
    in real-world expertise.

    The MMEEP will take place at the Bank of Montreal's Institute for
    Learning (IFL) at 3550 Pharmacy Avenue in Toronto. IFL is a purpose built
    training facility with classrooms, break-out rooms, role play rooms and
    other state-of-the-art facilities. It also has a residential wing where
    there are single occupancy rooms available for participants along with a
    gym, swimming pool, comfortable lounges and numerous dining and study
    areas. IFL offers an ideal atmosphere for peer group learning and
    informal interaction along with all the benefits of having accommodations
    within the same area.

    The fee for the 2009 Toronto Fall offering is $3,500, which includes
    tuition, residential fees, all program materials, supplies and most
    class-day meals. The registration deadline is September 30, 2009.

    For more information and to register, visit

    About the Canadian Journalism Foundation

    The Canadian Journalism Foundation (CJF) is a not-for-profit organization
    that promotes excellence in journalism by celebrating outstanding
    journalistic achievement through an annual awards program; by operating
    journalism websites, (English) and (French), in
    cooperation with the country's leading journalism schools; and by
    organizing events that facilitate dialogue among journalists, business
    people, politicians, government officials and academics about the role of
    the media in Canadian society.

    About the Rotman School of Management

    The Rotman School of Management at the University of Toronto is
    redesigning business education for the 21st century with a curriculum
    based on Integrative Thinking. Located in the world's most diverse city,
    the Rotman School fosters a new way to think that enables the design of
    creative business solutions. The School is currently raising $200 million
    to ensure Canada has the world-class business school it deserves.

For further information:

For further information: Media Contact information: Natalie Turvey, The
Canadian Journalism Foundation, phone: (416) 955-0394, e-mail:,; Ken McGuffin, Rotman School of Management,
phone: (416) 946-3818, e-mail:,

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