Media Advisory - Canada Company announcing major support initiative for Canadian Forces families

    TORONTO, Sept. 28 /CNW/ - On Monday, October 1, 2007, Canada Company will
announce a significant support initiative to military personnel and their
families at the Denison Armoury, located near Allen and Sheppard in Toronto.
    On hand will be Blake Goldring, Chair of Canada Company and Chairman and
CEO, AGF Management Limited; General Rick Hillier, Chief of the Defence Staff;
and members of Canada's business community.
    Canada Company, created in 2006, brings community leaders from across
Canada together to support Canadian military personnel in the work that they
do at home and abroad. The organization is apolitical and is an advocate for
those Canadians who serve, or wish to serve, in the Canadian Forces and their
families, ensuring that they receive the widest possible support, recognition
and care possible. Canada Company's motto is "Many Ways To Serve."

    WHO:      -  Blake Goldring, Chairman of Canada Company & Chairman and
                 CEO, AGF Management Limited
              -  General Rick Hillier, Chief of the Defence Staff
              -  Members of Canada's business community

    WHAT:     An announcement of a significant support initiative for
              military families

    WHEN:     Monday, October 1, 2007
              4 p.m. Eastern

    WHERE:    Denison Armoury, 1 Yukon Lane (near Allen and Sheppard)

For further information:

For further information: Doug Maybee, Director, External Communications
& Media Relations, CIBC (on behalf of Canada Company), (416) 980-7458,

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Canada Company

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