Media Advisory - Calgarians Compete for Title of Pure Flavour Champion

    - Finalists cook to impress at live event -

    CALGARY, June 19 /CNW/ - Today, the gloves come off as finalists compete
in the cook-off event of the summer; the Kraft Pure Flavour Recipe Challenge.
Selected from a long list of entrants, the finalists will be challenged to
create an original salad recipe on the spot. They must use a mystery local
ingredient, which will remain a secret until the competition begins. One lucky
winner will be crowned the Pure Flavour Champion and awarded a week-long trip
to Italy.
    Acclaimed Chef Giuseppe Di Gennaro of Calgary hotspot Capo Restaurant
will judge the finalists along with a few of Calgary's well-known food
aficionados. Contestants will be judged on recipe uniqueness, creativity and
    Don't miss this unique opportunity as local foodies show off their
culinary skills and get creative in the kitchen.

    When:        Thursday, June 19, 2008
                 12 p.m. to 1:30 p.m.

    Where:       The Cookbook Co. Cooks
                 722-11 Avenue SW, Calgary

For further information:

For further information: Suzanne Rappaport-Cho or Noor Marzook, Edelman
Public Relations, (416) 979-1120 x285, 239, or

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Kraft Canada Inc.

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