Media Advisory - Book launch event by the man who saved the Energizer Bunny

    TORONTO, Oct. 3 /CNW/ - Ted Matthews convinced Energizer not to kill the
Bunny. He led the charge to bring back "The Three Stripes" at adidas. But it's
still not about the logo.
    As this continent's manufacturing base continues to be decimated, Brands
are more important than ever to the survival of North American business. But
the word "Brand" is widely misunderstood - as Ted makes vividly clear in his
already-acclaimed new book, Brand: It Ain't the Logo(*) ((*)It's what people think
of you(TM)).
    Egged on by business schools and the ad industry, most senior executives
equate their Brand with their logo or advertising tactics - and as a result,
they delegate the Brand to their marketing department. They've never been
taught that in fact, "a Brand is what people think of you," that it is
therefore all-encompassing in its importance, and that it must be owned by the
CEO - the only person in the organization that can make delivering it
everyone's responsibility.
    Along with co-authors Greg De Koker and Andris Pone, Ted will be hosting
an expected 300 business leaders, clients and Brand representatives at the
Book Launch next Tuesday. Drinks and hors d'oeuvres will be served. Five
dollars from each book sold at the event will be donated to Street Kids
    Ted Matthews is Brand Coach and Founding Partner of Instinct Brand Equity
Coaches. Learn more about Ted and the launch of Brand: It Ain't the Logo(*)
((*)It's what people think of you(TM)) - and the acclaim it has already received
- at

    Tuesday, October 9, 2007
    5:30 - 8:00pm (Ted Matthews' 15-minute presentation at 6:30).
    Interviews with Ted to take place after the presentation.

    Steam Whistle Brewing
    The Roundhouse
    255 Bremner Blvd., Toronto

For further information:

For further information: Please RSVP to Michelle Singh, (416) 895-3932,

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