Media Advisory - Book Launch and Panel Discussion 'Why Women Mean Business'

    TORONTO, March 26 /CNW/ - PricewaterhouseCoopers invites you to the
Canadian launch of Why Women Mean Business: Understanding the Emergence of our
Next Economic Revolution. This groundbreaking book is by Canada's own Avivah
Wittenberg-Cox, who is CEO of 20-First, which is one of Europe's leading
gender consultancies, and by Alison Maitland, who is an independent journalist
and commentator, and a Senior Visiting Fellow in the Faculty of Management at
Cass Business School, City University, London U.K.

    Why Women Mean Business takes the economic arguments for change to the
heart of the corporate world. Women today are a majority of the talent pool
and make up to 80% of consumer purchases. This powerful new book brings
together in a single, concise volume the multiplicity of opportunities
available to companies that really understand what motivates women in the
global workplace and marketplace.
    This event will feature a panel discussion with Canada's leading senior
executives on why current approaches to gender don't work in the corporate
world, and how the under-utilization of women's talent impacts the bottom line
for countless companies. The panel will be moderated by business journalist
Deirdre McMurdy. It will include the two authors and:

    -   Chris Clark, CEO and Canadian Senior Partner,
        PricewaterhouseCoopers LLP
    -   Carol Stephenson, Dean of The Richard Ivey School of Business
    -   Richard Waugh, CEO and President of Scotiabank

    WHAT:     Book launch and panel discussion - Why Women Mean Business

    WHEN:     Thursday, April 3, 2008
              Registration at 4 p.m.
              Panel Discussion at 4.30 p.m.
              Reception and book signing at 6 p.m.

    WHERE:    King Edward Hotel, Sovereign Ballroom
              36 King Street East, Toronto

    RSVP:     Freedman & Associates
              416-868-4739 or

For further information:

For further information: or to arrange an interview, please contact:
Mary Ann Freedman, Freedman & Associates, Tel: (416) 868-1500, Email:

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