Media Advisory - Bell - Connecting Canadians to the Vancouver 2010 Winter Games

    VANCOUVER, April 9 /CNW/ - Join Bell's Vice-President, Corporate and
Olympic Marketing, Loring Phinney as he discusses Bell's sponsorship of the
Vancouver 2010 Olympic and Paralympic Winter Games, the largest ever
partnership in Canadian Olympic history. As a Premier National Partner and the
Official Telecommunications Provider, Bell is playing a unique role in the
staging of the 2010 Winter Games by providing the communications technology
and support required to deliver the Olympic Games to all Canadians - uniting a
country, inspiring our nation's athletes and engaging a 40,000 person
    Loring Phinney was appointed Vice-President of Corporate and Olympic
Marketing for Bell Canada in June of 2005. Based in Vancouver, he is
responsible for Bell's sponsorship programs, the marketing of Olympic rights,
the National Events Team and Bell's philanthropic and community investment
efforts. Within Western Canada, he also has executive responsibility for
community affairs nationally and corporate communications in Western Canada.
    Prior to joining Bell Canada, Loring was Executive VP, Cossette
Communications Group and lead consultant to Bell Canada in their quest to
secure sponsorship rights for the Vancouver 2010 Olympic and Paralympic Winter
Games. In 1998, Loring was recognized by Business in Vancouver magazine as one
of the city's '40 under 40' for his success in building Optimum Public

    When:     Wednesday, April 11th, 2007

    Where:    Hyatt Regency Hotel
              655 Burrard Street, Vancouver, B.C.

    Time:     7 am to 7:30 am - Registration, Breakfast & Networking
              7:30 am to 9 am - Presentation

    Register online at:

    Media are invited to attend.

    The American Marketing Association is an international professional
society that provides an educational and social forum for members of the
marketing community. The BC Chapter has won the prestigious international
"Chapter of the Year" award three times over the past decade as well as
recognition for Chapter Excellence in 2004.

For further information:

For further information: BCAMA office at (604) 983-6262 or

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