Media Advisory - Be SCENE: Scotiabank and Cineplex Entertainment host a Hollywood-sized, red carpet launch party for new entertainment rewards program


    CALGARY, April 30 /CNW/ - Scotiabank and Cineplex Entertainment invite
members of the media to attend an exclusive Hollywood-style event, including
red carpet treatment for guests, to celebrate the launch of SCENE - a new
entertainment rewards program.

    WHAT:     Cineplex Entertainment and Scotiabank have joined forces to
              create SCENE, the first Canadian entertainment rewards program
              that will reward members just for going to the movies and
              making purchases via their Scotiabank debit and VISA cards. For
              the first time ever, guests will be able to sign up for their
              SCENE membership card and begin collecting points immediately.

              The event will feature:

              - Giveaways, Contests and Prizes
              - Break Dancers
              - Make-up Artists
              - Professional FM Radio DJ Appearance and Music
              - Food & Refreshments

    WHERE:    Paramount Chinook Theatre
              6455 MacLeod Trail S.W.
              Calgary, Alberta

    WHEN:     Wednesday, May 2, 2007
              Doors Open at 5:00 p.m.
              5:30 p.m. to 7:30 p.m.

    WHO:      - Dan McGrath, Executive Vice-President, Cineplex Entertainment
              - George Marlatte, Senior Vice-President, Prairie Region,

For further information:

For further information: or media RSVP: Georgia Sourtzis, Manager,
Communications, Cineplex Entertainment, (416) 323-6728 or; Deborah Spence, Scotiabank Public Affairs,
(403) 254-6830 or

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