Media Advisory - Annual SickKids Radiothon hits the airwaves March 26 to 28

    Believe your donations can make a real change in the lives of children!

    TORONTO, March 25 /CNW/ - Broadcasting live from the Atrium at The
Hospital for Sick Children March 26, 27 and 28, SickKids Foundation is proud
to present The Annual SickKids Radiothon sponsored by Foresters(TM). Tune into
Newstalk 1010 CFRB, 97.3 EZ Rock and 99.9 MIX FM from 6 a.m. to 6 p.m. to hear
a first-hand account of the hope and courage of more than 115 patients and
families who have come to rely on the life-saving research and care provided
at SickKids and believe your donations can make a difference in the life of a
    For the past six weeks, Astral Media listeners have been signing up for
the new Change Crusaders program, encouraging their communities to donate
their spare change. Patients, families, schools and businesses who have all
joined the crusade are asked to drop off their collected change in the Atrium
at SickKids throughout the Radiothon broadcast.
    The Annual SickKids Radiothon is made possible by our friends at Astral
Media and Foresters(TM), the presenting sponsor. Last year, listeners raised a
record-breaking $3.7 million, necessary funds used towards the pursuit of
ground-breaking research, education and the recruitment of staff; critical in
running a world-class institution.

    Who:      Astral Media radio stations - Newstalk 1010 CFRB, 97.3 EZ Rock
              and 99.9 MIX FM
              115 SickKids patients and families

    What:     112 hours of live radio from the Atrium at SickKids

    When:     Wednesday, March 26 to Friday, March 28
              6 a.m. to 6 p.m.
              (Note: Newstalk 1010 CFRB will broadcast from 6 a.m. to 10 p.m.
              on Thursday, March 29)

    Where:    Tune into Newstalk 1010 CFRB, 97.3 EZ Rock and 99.9 MIX FM
              The Hospital for Sick Children (170 Elizabeth Street)

For further information:

For further information: Lori Abbott, SickKids Foundation, w: (416)
813-8292, c: (416) 553-4198, Email:

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