Media Advisory - Allergy awareness and preparedness study to be released tomorrow



    TORONTO, Aug. 20 /CNW/ - On Tuesday, August 21, the findings of a new
national study on allergy awareness and preparedness will be released to
media.
    More than 600,000 Canadians suffer from severe allergies, yet the study
shows that the majority of Canadians at risk for a severe, potentially fatal
allergic reaction do not carry their life-saving medication with them. Worse
yet, most Canadians would not know what to do in the event of someone having a
potentially fatal allergic attack, known as anaphylaxis.

    
    Interview opportunities:

    -   Dr Rhoda Kagan, a Pediatric Allergist with North York General
        Hospital, is available to talk about the symptoms and treatment of
        anaphylaxis as well as demonstrate how to correctly use the life
        saving medication.
    -   Patients with severe allergies
    -   A representative from Anaphylaxis Canada
    

    B- ROLL footage demonstrating how to correctly administer the life saving
medication to someone having a severe allergic reaction is available upon
request.




For further information:

For further information: Media requiring further information, B-roll,
images or interviews, please contact Saskia Brussaard, (416) 422-7176,
saskia.brussaard@porternovelli.com; Katarina Markovinovic, (416) 422-7187,
katarina.markovinovic@porternovelli.com; In Western Canada: Julie Coghlan,
(604) 602-6401, Julie.coghlan@porternovelli.com

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KING PHARMACEUTICALS CANADA

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