Media Advisory - All-new 3rd Generation Toyota Prius Revealed At The North American International Auto Show


    TORONTO, Jan. 12 /CNW/ -

    Who:   TOYOTA

    Where: North American International Auto Show (NAIAS)

    What:  The much-anticipated unveiling and introduction of the all-new
           2010 Toyota Prius took place this morning at the NAIAS. Prius, the
           world's first mass-produced hybrid vehicle and an ambassador of
           sustainable transportation, was first launched in Canada in 2000.

           Since then, over 1 million Prius models have been sold worldwide.

           A 60 second edited version of the press conference will be
           available for downlink at the following coordinates:

           Satellite Coordinates: Galaxy 17, Transponder 13K slot CTBD
           Downlink Freq:         11964.5 MHz
           Horizontal Polarization
           Symbol rate:           6.1113
           FEC:                   3/4

           The story will also be available at Bell Toronto TOC. Connect to
           TV2Go Tx1. Technical queries or re-feed requests to TV2GO Master
           Control 416-696-9633.

    When:  Monday, January 12, 2009
           15:30 - 15:45pm EST

For further information:

For further information: contact Melanie Testani, Consultant Public
Relations at (416) 431-8432, or by email at

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