Media Advisory - Alain Lemaire, President and Chief Executive Officer of Cascades Inc., at the Canadian Club of Montreal's podium

    Speech title: Sustainable Development in Times of Crisis

    MONTREAL, May 22 /CNW Telbec/ -

    Monday, May 25, 2009
    Noon - 2:00 p.m. (speech at 1:00 p.m.)
    Le Centre Sheraton Montréal Hotel
    1201, René-Lévesque Blvd. West, Montréal

    In 1967, Alain Lemaire joined his brothers, Bernard and Laurent, and
participated in the growth of what is today Cascades Inc.
    As a young boy, he was already aware of the importance of recycling
because of his involvement in the family business and from an early age, he
developed the values which today represent the very essence of Cascades
    In difficult times, organisations tend to cut costs across the board.
Sustainable development, considered wrongly by CEO's as an expense, is more
than often the first victim. But at Cascades, sustainable development is not
viewed as an expense but as an investment that brings in profits.
    We hope to have the pleasure of welcoming you at this most fascinating
luncheon presentation.

For further information:

For further information: Ginette Bergogne, Executive Director, Canadian
Club of Montreal, (514) 398-0457,

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