Media Advisory - A crash course in road safety, emergency preparedness and home safety kicks off province-wide campaign to encourage Albertans to lead safer lives

     Award-winning community outreach program returns to Alberta this summer
                     - Official launch set for June 2 -

    EDMONTON, May 27 /CNW/ -

    WHAT:     News conference to announce details of the 2009 Be Smart. Be
              Safe. Tour, an award-winning community outreach program that is
              returning to Alberta after a successful 2008 summer season. The
              entertaining and educational program was developed by Insurance
              Bureau of Canada (IBC) to prevent injuries and save lives.

    WHY:      Most injuries, whether at home, work or play, are preventable.
              In addition, Alberta roads are the scene of approximately 400
              fatalities and 27,000 injuries every year. Driver errors are
              responsible for over 90% of collisions.

    WHEN:     Tuesday, June 2, 2009, at noon on the grounds west of the
              Alberta Legislature Building, 10800 - 97th Avenue, Edmonton.

    WHO:      Hon. Luke Ouellette, Minister of Transportation, MLA,
              Innisfail-Sylvan Lake
              Greg Weadick, Chair, Cabinet Policy Committee on the Economy,
              MLA, Lethbridge-West
              Jim Rivait, Vice-President, Alberta and The North, IBC
              IBC Student Ambassadors, a team of Alberta university students
              who will take the tour across the province


        -  The DUMB Car 2.0 simulator addresses a broad range of road safety
           issues including driving while distracted and in adverse weather,
           avoiding road hazards and identifying the point-of-no-return at
           traffic lights. IBC has also added an eco driving segment to teach
           people how to improve fuel efficiency and reduce their carbon
        -  A three-dimensional, interactive simulator teaches families about
           fire safety and injury prevention in every room in the house.
        -  An educational display shows the public what should be included in
           an emergency preparedness kit in the event of a natural disaster.
        -  An interactive exhibit helps alert kids about possible household
        -  Entertainment by Alberta's own unique folk group, The Plain Janes.
        -  A free lunch.

    B-roll will be available.

For further information:

For further information: to confirm your attendance or to book an
interview in advance for June 2, please contact Ellen Woodger at (416)
483-2358 or James Geuzebroek at (416) 362-2031, ext. 4364

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