Media Advisory - 65,000 Canadian youth don't have a place to call home. You can help!


    VANCOUVER, Feb. 2 /CNW/ - Raising The Roof achieves its goals by creating
small-scale, high impact community-based Toque Campaigns that fund grass-roots
agencies working front-line in your community. The Toque Campaign in Vancouver
is our invitation to all Vancouverites to come together and participate in
solutions to homelessness by buying and wearing a $10 Raising the Roof toque.

    WHAT:  It's Raising the Roof's annual Toque Tuesday fundraising - and
           awareness raising - event. It's time to buy a Raising the Roof
           Toque and help the homeless!

           Goal: To sell out of toques on the Skytrain in one day!

    WHO:   Raising the Roof is Canada's only national charity dedicated
           solely to finding long-term solutions for homelessness. This
           national Toque Campaign raises funds and awareness in the fight
           against homelessness in Canada. Eighty percent of proceeds raised
           in Vancouver will go directly to support two local
           homelessness-serving community agencies - BladeRunners (Vancouver)
           and the Progressive Housing Society (Burnaby). The remaining
           twenty percent will support Raising the Roof's national Youthworks
           initiative, focused on breaking the cycle of youth homelessness
           across Canada.

    WHEN:  Toque Tuesday, February 3rd, during the daily commute,
           6:30 - 9:30 a.m., 11:30 - 1:30 p.m. and
           3:00 - 6:00 p.m. - 3 opportunities

    WHERE: Over 150 toque-selling volunteers from BladeRunners, Progressive
           Housing Society and the community will be stationed at 13 Skytrain
           stations including: Burrard Station, Waterfront Station, Granville
           St. Station, Vancouver Art Gallery, Robson St @ Thurlow,
           Georgia St. @ Burrard, Main Street/Science World Station,
           New Westminster Station, Columbia St. Station, 22nd St. Station,
           Royal City Centre and New Westminster Metrotown Mall, Burnaby

For further information:

For further information: or to arrange an interview contact: Brice
Evans, Raising the Roof Campaign Manager, Tel: (604) 338-1658,, or visit

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