Media Advisory - 65,000 Canadian youth don't have a place to call home. You can help!


    TORONTO, Feb. 2 /CNW/ - Raising The Roof achieves its goals by creating
small-scale, high impact community-based Toque Campaigns that fund grass-roots
agencies working front-line in your community. The Toque Campaign in Toronto
is our invitation to all Torontonians to come together and participate in
solutions to youth homelessness by buying and wearing a $10 Raising the Roof
    In Toronto, the Toque Campaign proceeds will help fund Raising the Roof
Partner Agency, Houselink Community Homes and Raising the Roof's Youthworks
initiative - aimed at breaking the cycle of youth homelessness in Canada by
providing at-risk youth with access to affordable housing, education, life
skills and employment opportunities.

    WHAT:     It's Raising the Roof's annual Toque Tuesday fundraising - and
              awareness raising - campaign. It is time to buy a Raising the
              Roof Toque and help the homeless!

              Goal: to place 3,000 toques on stylish heads in Toronto - in
              one day!

    WHO:      Raising the Roof is Canada's only national charity dedicated
              solely to finding long-term solutions for homelessness. This
              national Toque Campaign raises funds and awareness in the fight
              against homelessness in Canada. Hundreds of volunteers from
              partner agencies, Direct Energy and the community will join in
              to sell toques in Toronto.

    WHEN:     Toque Tuesday, February 3rd, during the morning commute,
              7 to 9 am and the journey home, from 4 to 7 pm.

    WHERE:    In the subway stations and in the office towers of downtown
              Toronto. Locations include: Finch Station, Sheppard Station,
              Eglinton Station, St.Clair Station, North York Civic Centre
              Station, Yonge & Bloor Station, City Hall, Metro Hall and the
              Oshawa Go Station.

For further information:

For further information: or to arrange an interview contact: Maureen
Deery, Cell: (416) 346-4910,; or Susanna Smith,
Cell: (416) 888-2074,; or visit

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