Media Advisory - 65,000 Canadian youth don't have a place to call home. You can help!


    CALGARY, Feb. 2 /CNW/ - Raising The Roof achieves its goals by creating
small-scale, high impact community-based Toque Campaigns that fund grass-roots
agencies working front-line in your community. The Toque Campaign in Calgary
is our invitation to all Calgarians to come together and participate in
solutions to youth homelessness by buying and wearing a $10 Raising the Roof

    WHAT:     It's Raising the Roof's annual Toque Tuesday fundraising - and
              awareness raising - campaign. It is time to buy a Raising the
              Roof Toque and help the homeless!

              Goal: to place 1,800 toques on stylish heads in Calgary - in
              one day!

    WHO:      In Calgary funds raised during the Raising the Roof Toque
              Tuesday Campaign will support McMan Youth, Family and Community
              Services' homeless programs - which provide safe caring homes
              to homeless youth who have exhausted all other resources - and
              Raising the Roof's Youthworks Initiative - aimed at breaking
              the cycle of youth homelessness in Canada.

    WHEN:     Toque Tuesday, February 3rd, during the morning commute,
              7 to 9 am and lunch time, from 11 to 1 pm.

    WHERE:    McMan, Direct Energy and community volunteers will have the
              toques available on the streets of downtown Calgary.

              Outside Opportunities:
              Calgary's downtown core between 5th and 9th Avenue, from 1st
              street to 6th street and Olympic Plaza.

              Inside Opportunities:
              5th Avenue Place, Petro Canada building, Bankers Hall and
              Bankers Hall Plus 15.

    For anyone who doesn't have an opportunity to purchase their toque on
Toque Tuesday, they can buy a toque through McMan at 404, 315 10 Avenue SE,
Calgary, AB T2G 0W2; by phone: Darlene Petrie at 403-508-7752; by e-mail: or order online at

For further information:

For further information: or to arrange an interview contact: Darlene
Petrie, PH: (403) 508-7752,

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Raising the Roof

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