Media Advisory - 2009 Western CSR: Assessing the Business Value of CSR

    CALGARY, May 7 /CNW Telbec/ - Performance measurements for corporate
social responsibility (CSR) programs will be discussed at 2009 Western CSR:
Assessing the Business Value of CSR, hosted by The Conference Board of Canada.

    When:   May 11 - 12, 2009

    Who:    Pedro Antunes, Director, National and Provincial Forecast,
            Economic Forecasting and Analysis, The Conference Board of
            Canada, will explore economic impact analysis methods, at
            9:15 a.m., Monday

            Bob Page, TransAlta Professor of Environmental Management and
            Sustainability, University of Calgary, will deliver the keynote
            presentation, Government, Economy, and the Environment in a Time
            of Crisis, at 12:00 p.m., Monday

            John Clayton, Vice-President, Corporate Affairs, Imperial Tobacco
            Canada Ltd., will discuss how Imperial Tobacco Canada has dealt
            with materiality issues in its social and sustainability
            reporting, at 9:00 a.m., Tuesday

    Where:  Hyatt Regency Calgary, 700 Centre Street SE

    For more information, visit:

    This event is sponsored by Nexen, PricewatershouseCoopers, CBSR,
Corporate Knights EPAC/APEC, Firepoint, Research Network for Business
Sustainability, Corporate Secretary, Zerofootprint, bullfrogpower and donation
by Imperial Tobacco Canada.

For further information:

For further information: media accreditation: Yvonne Squires, Media
Relations, (613) 526-3090, ext. 221,;; Media must register in advance.

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