Media Advisory - 2009 CSR: Measuring, Managing and Sustaining Performance

    TORONTO, April 29 /CNW Telbec/ - Even in the current economic situation,
environmental, social, and governance issues affect business strategy and
investment decisions.
    The President and CEO of Wal-Mart Canada Corp. will be among the senior
business leaders and experts discussing the key elements of a sustainable CSR
strategy at 2009 CSR: Measuring, Managing and Sustaining Performance, hosted
by The Conference Board of Canada.

    When:  April 30 and May 1, 2009

    Who:   Bob Willard, Author, The Sustainability Advantage and The Next
           Sustainability Wave, will provide his perspective on
           sustainability and performance measurement, at 8:30 a.m., Thursday

           David Cheesewright, President and Chief Executive Officer,
           Wal-Mart Canada Corp., will deliver the keynote presentation, CSR
           Leadership: Accepting Responsibility and Finding Opportunities,
           at 12:50 p.m., Thursday

           June Cotte, Associate Professor, Marketing, George and Mary
           Turnbull Faculty Fellow, Richard Ivey School of Business, and
           Chris McDonell, Director, Environment, Tembec Inc. will present
           findings from their research on how corporate social
           responsibility factors into consumer purchase decisions and its
           application to corporate strategy, at 2:30 p.m., Thursday

    Where: Metropolitan Hotel, 108 Chestnut Street, Toronto

    For more information, visit:

    This event is sponsored by CBSR, Corporate Knights, EPAC/APEC, Firepoint
and the Research Network for Business Sustainability.

    Media must register in advance.

For further information:

For further information: or media accreditation, contact: Yvonne
Squires, Media Relations, (613) 526-3090, ext. 221.,,

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