Media Advisory - 2007 Cops for Cancer campaign kick-off, Thursday

    VANCOUVER, June 12 /CNW/ - Members of the media and the general public
are invited to the official fundraising kick-off and community rally for the
2007 Canadian Cancer Society Cops for Cancer tours in Greater Vancouver and
the Fraser Valley.

    DATE:     Thursday, June 14, 2007, 11:00 a.m.

    WHERE:    Outdoor Turntable Plaza at the Roundhouse Community Arts and
              Recreation Centre, 181 Roundhouse Mews, across from the Urban
              Fare in Vancouver's Yaletown district.

    WHAT:     Elementary school students cheer on more than 40 volunteer tour
              riders from law enforcement and emergency services detachments,
              and childhood cancer survivors at kick-off event. Interview
              opportunities immediately follow a short program.

              A broadcast quality video B-roll will be available (includes
              police officers (tour riders) visiting a child touched by
              cancer at school among classmates, several interviews, photos,
              and video clips).

    WHO:      Wally Oppal, Attorney-General and Minister responsible for
              Multiculturalism, children touched by cancer, tour riders, and
              Canadian Cancer Society spokespeople.

    WHY:      Community engagement is critical to improving cancer outcomes.
              Public support for Cops for Cancer throughout the summer months
              via head shaves, pole sits, community dinners, school
              fundraisers and other events is vital to the success of their
              campaign to fund research and programs that benefit children
              and families.

    Note: Press kits and video B-roll will be available at 10:30 a.m.

For further information:

For further information: Media contact: Marcelo Dominguez, Manager,
Media Relations, Canadian Cancer Society, BC & Yukon Division, T: (604)
675-7340, C: (778) 686-1300, E:

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Canadian Cancer Society (BC and Yukon Division)

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