Medefield Announces New Appointments to North American Business Unit

    NEW YORK, Jan. 28 /CNW/ -- The Medefield Group, the number one provider
of global online services to medical market research, consulting and
communications companies, is pleased to announce new leadership for its North
America business unit. After another year of unprecedented growth attributed
to Medefield's unrivalled global physician panel, outstanding customer
service, and expanding client base, the company is adding to its ever-growing
    Andrea Alfonsi, the new President of Medefield America, comes with 15
years of custom marketing research experience in pharmaceuticals and biotech
and has most recently held senior roles with some of the industry's top
research agencies. Her background includes expertise in conducting a wide
range of strategic primary research as well as a strong track record of team
    Andrea Alfonsi stated "More than ever, reliable information delivered in
short time frames have fueled the growth of the internet as the chief means of
data collection in our industry.  Medefield already offers clients the best
access to the highest quality physicians around the globe with a customer-
orientation that is unmatched in the industry. My team will continue to
delight our clients with an outstanding experience from origination to final
execution of their most important global research projects."
    Tina Reeves has also joined Medefield America as a Senior Account
Director.  Tina brings demonstrated excellence in selling online healthcare
research with some of the industry's top agencies to the Medefield America
team.  Tina noted, "I am thrilled to be joining the industry leader where I
can provide clients with an unparalleled experience in reaching physicians
around the globe." On another note, Antony Hughes has also recently joined
Medefield Europe as an Account Director with considerable experience in online
custom research further adding to Medefield's expansion across the globe.
    Medefield conducts more global online physician surveys than any other
agency in the world, using a proprietary physician panel that offers access to
more than 400,000 medical specialists in the United States, Canada, Europe,
Central/South America and Asia.
    Medefield America is located at 24 W. 40th Street, Suite 950, New York,
NY, 10018. For more information, contact Andrea
Alfonsi at +1 212.328.8032 or In Europe,
Medefield is headquartered at 101 Wigmore Street, 5th Floor, London W1U 1QU.
Telephone +44 (0) 207 7958 9014. For information about Medefield in the EU,
please contact Asif Javed at
    About Medefield
    By providing online access to the largest physician panel in the world,
Medefield enables companies involved in medical market research, consulting
and communications to gather reliable research information from more than
400,000 physicians in Europe, the Americas (North, Central, South) and Asia.
    Medefield's proprietary physician panel and flexible Web-based
applications are continually updated and expanded to keep pace with the ever-
evolving needs of pharmaceutical market research. This permits clients to
access these powerful capabilities rapidly and cost-effectively, without
having to invest heavily in their own database construction and management,
technical infrastructure or platform maintenance.
    Medefield has offices in London, New York and Montreal.

    CONTACT: Julie Laitin  (212) 286-2424

For further information:

For further information: Julie Laitin, +1-212-286-2424, Web Site:

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