Key Addition to MDC's Shared Services Group
NEW YORK, March 4 /CNW/ - MDC Partners Inc. ("MDC Partners" or the
"Company") announced today that Tom Birk will join the network in the newly
created position of Director, Strategic Partner Initiatives, part of their
shared services group. Tom moves into this position from his role at Crispin
Porter + Bogusky as VP, Co-Director, Cognitive and Cultural Radar. In this
expanded role within the MDC Partners network, he will act as a strategic
planning resource to MDC Partners companies. Tom is the latest addition to the
shared services capabilities that MDC has built over the last three years
through the establishment of a strategic resource center for MDC Partner
Tom will act as a consulting planning strategist to MDC Partner agencies
on key new business initiatives and overall strategic insights. He will also
serve as an ambassador within the industry raising the profile of MDC Partners
strategic planning capabilities.
"At CP+B, Tom built a department of planners, sociologists and cognitive
anthropologists who were experts at understanding pop culture and uncovering a
client's most unique and ownable points-of-difference," said Chuck Porter,
Co-Chairman of CP+B and Chief Strategist, MDC Partners. "He'll be an
incredibly valuable asset to MDC Partner companies and their clients."
Tom joined CP+B in March of 2000 after a successful career at Arnold
Communications. He brought tremendous momentum to the CP+B's strategic
planning and new business process. Tom and his group were the strategic muscle
behind many of CP+B's most high profile successes: MINI, Molson, Virgin
Atlantic, Google, Burger King and Volkswagen. In 2006, Tom created the Human
Sciences Advisory Board consisting of academic chairs and strategic
consultants from a range of disciplines. This amount of brainpower and its
consulting relationship with CP+B was an industry first.
"Tom's skills and expertise coupled with the tremendous experience he
gained at CP+B will bring enormous value to the MDC Partners network," said
Miles Nadal, Chairman and CEO of MDC Partners. "The addition of Tom to our
shared services group further exemplifies our commitment to delivering world
class thought leadership and providing strategic and innovative solutions to
our partner agencies and their clients."
About MDC Partners
MDC Partners is a leading provider of marketing communications solutions
and services to clients in North America, Europe and Latin America. Through
its partnership of entrepreneurial firms it provides advertising, specialized
communications and consulting services to leading brands. MDC Partners'
philosophy emphasizes the utilization of strategy and creativity to drive
growth for its clients. "MDC Partners is The Place Where Great Talent Lives".
MDC Partners Class A shares are publicly traded on the NASDAQ under the symbol
"MDCA" and on the Toronto Stock Exchange under the symbol "MDZ.A".
This press release contains forward-looking statements within the meaning
of section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Such forward-looking statements involve risks and
uncertainties which may cause the actual results or objectives to be
materially different from those expressed or implied by such forward-looking
statements. Such factors include, among other things, the Company's financial
performance; changes in the competitive environment; adverse changes in the
economy; ability to maintain long-term relationships with customers; financing
requirements; risks arising from material weaknesses in internal control over
financial reporting; and other factors set forth in the Company's Form 10-K
for its fiscal year ended December 31, 2007 and subsequent SEC filings.
For further information:
For further information: Katie Kempner, VP, Corporate Communications,
(305) 646-7366, email@example.com