NEW YORK, June 18 /CNW/ - MDC Partners, together with the University of
Colorado at Boulder, announced today that they have partnered to create a new
kind of school focused on the digital arts and sciences. It's called Boulder
Digital Works, and it will offer a multi-disciplinary, project-based learning
program designed to provide the skills needed by future digital leaders and
entrepreneurs. The school is based in Boulder and is a part of the University
of Colorado Extension Division. The faculty of Boulder Digital Works will
provide a unique array of expertise, including educators from the University's
School of Journalism and Mass Communications and the College of Engineering,
as well as acclaimed practitioners from leading digital companies throughout
the U.S. and the world. Sweden's Hyper Island, one of the most highly regarded
digital learning programs in Europe, will also be a partner in the program
providing exchange programs for teachers and students.
"Boulder Digital Works was created to provide real world skills and
capabilities for people who want to be a part of the digital revolution," said
Chuck Porter, Co-Chairman of Crispin Porter + Bogusky and Chief Strategist of
MDC Partners. "The most effective digital leaders are collaborative with a
broad base of skills. It's not easy to create a traditional curriculum that
addresses this, but at the University of Colorado we met people with the
vision and flexibility to make it happen. The Boulder Digital Works learning
model is adaptive, integrated and practical, and it covers the spectrum of
digital disciplines and media. Students learn to be multi-disciplinary
thinkers and problem solvers, and they learn to change the world."
"Even in this economy there's a critical shortage of digital talent,"
said Miles Nadal, CEO and Chairman of MDC Partners. "Virtually every
enterprise needs digital thinkers who are versatile, smart, and connected, and
who can move comfortably and intelligently across the disciplines of
technology, creative and business. At MDC Partners, our fundamental philosophy
centers on the importance of talent and creativity. We can think of no better
investment than the future digital talent of our industry."
Initially, Boulder Digital Works will offer a 60-week Certificate Program
in Digital Arts and Sciences. The Certificate program will begin this Fall
with applications due by August 15. Beginning in late July, the school will
also offer 36-hour, intensive immersion Executive Programs in digital fluency
for working professionals.
"We knew that if we wanted to have a true impact on the world through
digital education, we needed to do more than offer courses in digital. We
needed to fundamentally rethink the learning environment as well as the
content offered in higher education," said David Slayden, Professor of
Advertising at the University of Colorado and the Executive Director of
Boulder Digital Works. "Our research has surprised us and challenged our
assumptions about education, including the insight that most people interested
in digital work don't care about a graduate degree. What they care about is
being digitally savvy and connected to the best work out there and the best
people doing it. Students graduating from this program will leave prepared to
make an impact in the fastest growing medium in the world."
About MDC Partners Inc.MDC
Partners is a leading provider of marketing communications solutions and
services to clients in North America, Europe and Latin America. Through its
partnership of entrepreneurial firms it provides advertising, specialized
communications and consulting services to leading brands. MDC Partners'
philosophy emphasizes the utilization ofStrategy and Creativity to drive
growth for its clients. "MDC Partners is The Place Where Great Talent Lives".
MDC Partners Class A shares are publicly traded on the NASDAQ under the symbol
"MDCA" and on the Toronto Stock Exchange under the symbol "MDZ.A".
For further information:
For further information: Katie Kempner, VP, Director of Corporate
Communications, (305) 646-7366, firstname.lastname@example.org