McGuinty Government Investing in Local Tourism

    Festivals And Events Help Build A Strong And Prosperous Economy

    BARRIE, ON, June 5 /CNW/ - The McGuinty government is helping to market
and expand the 4th Annual Canadian BBQ Championships, July 6-8, through an
investment of $60,625, Jim Bradley, Minister of Tourism announced today.
    "The Celebrate Ontario program is helping community organizations market
festivals and events more effectively, and create new experiences that will
attract greater audiences," said Bradley. "Festivals and events increase
tourism, bringing new visitors to communities across Ontario, and contribute
to a strong and prosperous economy."
    The $4-million Celebrate Ontario program supports the growth of existing
festivals and events by funding new marketing and programming enhancements.
The Ontario Tourism Event Marketing Partnership Program is providing an
additional $500,000.
    "These funds will help us achieve in one year what would have taken us
three years," said Kirk Sharpley, Canadian Barbecue Association President. For
the first time we have teams coming from Switzerland, England, Florida, and
British Columbia. We would not have been ready to receive these teams without
the assistance of the Celebrate Ontario program."
    Since October 2003, the McGuinty government has invested more than
$15 million to market Ontario's festivals and events.
    "Our government is a proud supporter of festivals, events and attractions
that boost tourism in all four seasons," said Bradley. "Supporting such events
gives a substantial economic boost to our area, and a memorable experience for
our visitors."

              For more information visit:

For further information:

For further information: David Oved, Minister's Office, (416) 314-1400; 
Gary Wheeler, Communications Branch, (416) 325-8391

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Ontario Ministry of Tourism

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