McGuinty Government Investing In Local Tourism

    Festivals And Events Help Build A Strong And Prosperous Economy

    COLLINGWOOD, ON, June 5 /CNW/ - The McGuinty government is helping to
market and expand programming of the Collingwood Elvis Festival, July 26-29,
through an investment of $93,750, Jim Bradley, Minister of Tourism, announced
    "The Celebrate Ontario program is helping community organizations market
festivals and events more effectively, and create new experiences that attract
greater audiences," said Bradley. "Festivals and events increase tourism,
bringing new visitors to communities across Ontario and contribute to a strong
and prosperous economy."
    The $4-million Celebrate Ontario program supports the growth of existing
festivals and events by funding new marketing and programming enhancements.
The Ontario Tourism Event Marketing Partnership Program is providing an
additional $500,000.
    "Thanks to the funding provided by the Ontario government, we are able to
expand the marketing and programming of the festival this year to include two
new regional performance venues, a dedicated shuttle service, and an enhanced
radio promotion campaign," said Karen Cubitt, Manager of Arts, Culture,
Information Services & Special Events for the Town of Collingwood.
    Since October 2003, the McGuinty government has invested more than $15
million to market Ontario's festivals and events.
    "Our government is a proud supporter of festivals, events and attractions
that boost tourism in all four seasons," said Bradley "Supporting such events
gives a substantial economic boost to local communities and a memorable
experience for our visitors."

              For more information visit:

For further information:

For further information: David Oved, Minister's Office, (416) 314-1400;
Gary Wheeler, Communications Branch, (416) 325-8391

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Ontario Ministry of Tourism

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