McGuinty government helps the Orillia Beatles Celebration attract larger audiences

    ORILLIA, ON, Aug. 19 /CNW/ - The McGuinty government is helping promote
the inaugural Orillia Beatles Celebration, September 21 - 23, through an
investment of $5,500 for newspaper and radio advertising in Toronto, Tourism
Minister Jim Bradley announced today.
    "The Ontario government is pleased to help the Orillia Beatles
Celebration attract more visitors," said Bradley. "Supporting festivals,
events and attractions provides an economic boost to communities across the
province, and memorable experiences for our visitors."
    The Beatles Celebration was held last year in Toronto and attracted more
than 3,000 people. In its new home in Orillia, the event will feature Beatles
tribute bands, museum-quality exhibits, Beatles experts, karaoke, a
marketplace and a downtown street event. It is anticipated that up to 5,000
people will attend this year.
    "We're pleased to be breaking new ground as the first community-based
Beatles festival," said Orillia Councillor Ralph Cipolla. "It's going to be
accessible and affordable, and we hope it will be one of Ontario's most
popular annual events. This celebration will benefit the City of Orillia and
surrounding area economically."
    The Orillia Beatles Celebration is among dozens of events and festivals
supported by the Ontario government. Marketing support for these events
encourages increased tourism and strengthens Ontario's tourism industry by
helping organizations promote their events to the people of Ontario and
    "A healthy tourism industry supports Ontario's high quality of life,"
said Bradley. "Festivals and events increase tourism, bring new visitors to
communities across Ontario, support small businesses and create jobs."

    Disponible en français


For further information:

For further information: David Oved, Minister's Office, (416) 314-1400;
Guy Lepage, Communications Branch, (416) 314-3497

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Ontario Ministry of Tourism

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