McGuinty Government Helps The International Plowing Match And Country Festival Attract Larger Audiences

    CROSBY, ON, Sept. 5 /CNW/ - The McGuinty government is investing in the
expansion and marketing of the 94th annual International Plowing Match and
Country Festival, Tourism Minister Jim Bradley announced today.
    "The Ontario government is pleased to help the International Plowing
Match and Country Festival expand and attract more visitors," said Bradley.
"Supporting this great festival provides an economic boost to Leeds-Grenville,
and a memorable experience for our visitors."
    The province is investing a total of $116,000: a $65,997 Celebrate
Ontario grant to create new entertainment experiences and attract new visitors
and an additional $50,000 to support the cost of television and newspaper
advertising in Ontario and New York state.
    "This event gives us an opportunity to celebrate the achievements of our
agricultural and rural communities, and to be among the people who truly drive
those communities," said Leona Dombrowsky, Minister of Agriculture, Food and
Rural Affairs. "This investment supports an important tradition that showcases
how vital our farming and rural communities are to this province."
    The United Counties of Leeds-Grenville is hosting the event in Crosby,
40 kilometres north of Gananoque, from September 18 to 22. Held annually in
different counties across Ontario, the Plowing Match is expected to generate
$20 million in economic benefit to the region, with up to 80,000 people
expected to attend the country-life festival.
    This year's theme is "Sowing Seeds - Growing Dreams". The event features
seven entertainment stages in total, 600 exhibitors, as well as antique and
historical displays in a 100-acre Tent City. RV parking with 1,900 campsites
is available adjacent to the festival.
    "We're thrilled the Ministry of Tourism is supporting the Plowing Match
and we expect a huge increase in visitors coming to Leeds-Grenville to enjoy
the festival," said Jan Bonhomme, event coordinator. "Our goal is to bring the
city to the country and showcase what country living is all about!"

    The International Plowing Match and Country Festival is among dozens of
events and festivals supported by the Ontario government. Marketing support
for these events encourages increased tourism and strengthens Ontario's
tourism industry by helping organizations promote their events to the people
of Ontario and beyond. Since October 2003, the McGuinty government has
invested more than $15 million to market Ontario's festivals and events.

    Disponible en français


For further information:

For further information: David Oved, Minister's Office, (416) 314-1400;
Gary Wheeler, Communications Branch, (416) 325-8391

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Ontario Ministry of Tourism

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