McGuinty Government Helping Boost Georgian Bay Tourism

    LITTLE CURRENT, ON, Aug. 2 /CNW/ - The McGuinty government is investing
$60,000 in a Georgian Bay tourism industry alliance that is marketing the area
as a year-round travel destination, Tourism Minister Jim Bradley announced
    "Georgian Bay is one of the province's most beautiful regions, with lots
for visitors and residents to see and do in all four seasons," said Bradley.
"The Ontario government is pleased to partner with the Georgian Bay
Destination Development Partnership to develop tourism experiences in the
    The grant will help the Georgian Bay Destination Development Partnership
attract new and repeat visitors to the region through marketing, research and
support for local tourism operators and visitor centres. The group will
promote motorcycling and RV touring routes as well as marine heritage and
lighthouses, beaches, scenic vistas and outdoor adventure.
    "Support from the Ministry of Tourism will help us promote Georgian Bay
as an icon destination," said Bryan Plumstead, chair of the Georgian Bay
Destination Partnership. "We feel strongly that our local attractions and
amenities can compete on a global scale to attract travellers from the US,
Quebec and beyond."
    Georgian Bay offers many tourism experiences including Sainte-Marie Among
The Hurons, the historic French River canoe route traveled by Samuel de
Champlain in 1615, Manitoulin Island, Wasaga Beach, the Bruce Peninsula and
the 30,000 Islands. The area has three national parks, several provincial
parks and protected areas, as well as the entrance to the Trent Severn
National Historic Waterway.
    Grey County is the lead partner of the Georgian Bay Destination
Development Partnership. Other members include Bruce County, Georgian Triangle
Tourist Association, Town of Wasaga Beach, Southern Georgian Bay Chamber of
Commerce, Georgian Bay Country Tourism Association, Rainbow Country, City of
Greater Sudbury, LAMBAC (Manitoulin Island), Blue Mountain Resort (Intrawest),
and Scenic Caves Nature Adventures.
    "A healthy tourism industry supports Ontario's high quality of life,"
said Bradley. "Tourism brings new visitors to communities across Ontario,
supporting small businesses, creating jobs and contributing to a strong and
prosperous economy."

    Disponible en français



             The Georgian Bay Destination Development Partnership

    The Georgian Bay Destination Development Partnership is a tourism
industry alliance, created as part of the Ontario Tourism Strategy
Implementation Plan in 2006.
    The Partnership's goal is to attract international travellers and
encourage the domestic market to travel locally in the Georgian Bay region in
a manner that supports a strong and vibrant local economy and quality of life,
and strives for more repeat visitation on a year round basis.

    Georgian Bay Coastal Route

    The Georgian Bay Scenic Coastal Route is one of nine Great Drives
actively being promoted through the Ontario Tourism Marketing Partnership
Corporation's Summer Great Drives program.
    The first phase of the Georgian Bay Coastal Route project was completed
in March 2007. It identified touring routes (by motorcycle and RV, for
example) and area attractions such as marine heritage and lighthouses,
beaches, scenic vistas and outdoor adventure experiences. The tours are
featured at

    In the second phase of the project in 2007/08, the Partnership will:
    -   Provide development training to tourism operators
    -   Add digital mapping to the website
    -   Develop signage and orientation kits
    -   Evaluate and track economic impact, consumer and travel trends and
        customer satisfaction.
    -   Enhance communication and relationships with local governments and
    -   Assess and develop potential new routes
    -   Develop marketing and media plans

    Members of the Georgian Bay Destination Development Partnership

    The Georgian Bay Destination Development Partnership includes:
    -   Grey County Tourism - Bryan Plumstead, Tourism Coordinator (Chair)
    -   Bruce County Tourism - Chris Hughes, Tourism Manager
    -   Georgian Triangle Tourist Association - Nancy Kindler,
        Executive Director
    -   The Town of Wasaga Beach - Bonnie Smith, Economic Development Officer
    -   Southern Georgian Bay Chamber of Commerce - Wendy Chretien,
        Tourism Manager
    -   Georgian Bay Country Tourism Association - Kelly Krist, Manager &
        Christine King, Marketing Coordinator
    -   City of Greater Sudbury - Ian Wood, Special Assistant, Office of the
        Mayor & Meredith Armstrong, Coordinator, Tourism & Marketing
    -   Rainbow Country Travel Association - Donna MacLeod, Executive
        Director (Vice-chair)
    -   LAMBAC, a Community Futures Development Corporation (Manitoulin
        Island) - John Hodder, Director
    -   Scenic Caves Nature Adventures - Rob Thorburn, Director
    -   Blue Mountain Resort (Intrawest) - Don Braden, President, Blue
        Mountain Village Association

    Guy Lepage
    Ministry of Tourism


For further information:

For further information: David Oved, Minister's Office, (416) 314-1400;
Guy Lepage, Communications Branch, (416) 314-3497

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Ontario Ministry of Tourism

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