McGuinty Government Grant Supports Tourism In Waterfront Communities

    Discover Ontario And The Best Fresh Water Cruising In The World

    SAULT STE MARIE, ON, Aug. 2 /CNW/ - The Ontario government is helping the
Ontario Marine Operators Association (OMOA) to promote the province as "the
best fresh water cruising grounds in the world," Minister of Tourism Jim
Bradley announced today.
    "Cruising is an increasingly popular way to travel and explore a new
destination," said Bradley. "The Ontario government is pleased to help promote
recreational boating and draw more visitors to our province's beautiful
waterfront communities."
    The $60,000 grant from the Ministry of Tourism will be used to help OMOA
market Ontario as an ideal recreational boating destination. The funding will
help OMOA to build on its VISION 2020 promotional campaign, which includes a
"Boating Ontario - Discover DVD Cruising" series, the Boating Ontario
magazine, a Marinas and Destination Guide, and the association's website,
    With the ministry's support, the association plans to work with marinas
in five areas - Sarnia, Leamington, Kingston, Toronto and North Channel - on a
pilot project called "Boating Ontario Thank You!". The project will include
welcome packages that contain vouchers and coupons for area attractions and
encourage return visits by boaters.
    "Thanks to the support provided by the McGuinty government, we can build
on our plans to bring more boating enthusiasts to Ontario's waters," said OMOA
Executive Director, Al Donaldson.
    The Ministry of Tourism's Industry Partnership Proposal Program assists
the tourism industry to develop and implement innovative and co-operative
marketing projects. The projects must contribute to developing Ontario as a
four-season destination, increasing visitor stay and improving the economy
through increased tourism spending.
    "Tourism is a major economic driver in many of our communities," said
Sault Ste Marie MPP David Orazietti. "By working with organizations like OMOA,
we are giving a boost to local businesses and giving visitors a refreshing new
way to discover Ontario."

    Disponible en français


For further information:

For further information: David Oved, Minister's Office, (416) 314-1400;
Guy Lepage, Ministry of Tourism, (416) 314-3497

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Ontario Ministry of Tourism

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