McGuinty Government Boosting Niagara Tourism

    Funding To Help Develop Region As A Prime Travel Destination

    ST. CATHARINES, ON, Aug. 20 /CNW/ - The McGuinty government is making new
investments in Niagara tourism, Tourism Minister Jim Bradley announced today.
    "The Niagara region continues to attract accolades from around the world
for its many attractions and outstanding wine and culinary industry," said
Bradley. "The Ontario government is pleased to invest in programs and events
that will further develop this region into a destination that will top every
traveller's must-see list."
    The new investments of $170,000 bring the total provincial support for
Niagara tourism this year to more than $1 million. The new investments are:

    -   $100,000 as part of the government's destination development program,
        which works with industry partners to develop key tourism regions
        across Ontario. The funding will support the Niagara Region
        Destination Development Committee's work in four areas: marketing,
        research, destination development, and industry and community
    -   $70,000 for the Niagara Ice Wine Classic, a special weekend component
        of The Niagara Ice Wine Festival, a premier culinary event which
        takes place from January 25-27, 2008.

    "Thanks to the investment and support from the Ontario government, our
industry will create and market a vibrant brand for Niagara that showcases and
builds on the area's outstanding experiences, from wine and culinary to
recreation and heritage," said Patrick Gedge, CEO of the Niagara Economic
Development Corporation and co-chair of the steering committee, which includes
more than 20 tourism industry leaders.
    Earlier this year the McGuinty government provided almost $750,000 for
marketing initiatives, including $475,000 to support the ad campaign that
promoted the Niagara region in New York, Boston, Philadelphia and Pittsburgh.
    In addition, the government provided more than $125,000 to develop other
tourism experiences, including a new Bike Train to bring cyclists from Toronto
to Niagara and the War of 1812 bicentennial celebrations.
    "There is no shortage of great things to do, see and taste in the Niagara
region, making it a preferred destination for travellers" said Bradley. "By
helping develop tourism in this region, we are also creating jobs, supporting
small businesses and boosting the economy."

    Disponsible en français


For further information:

For further information: David Oved, Minister's Office, (416) 314-1400;
Gary Wheeler, Communications Branch, (416) 325-8391

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Ontario Ministry of Tourism

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