McGuinty Government Attracts 1,000 Jobs To Mississauga

    New Customer Contact Centre To Help Strengthen Peel Region's Economy

    MISSISSAUGA, ON, Sept. 6 /CNW/ - Aditya Birla Minacs, an international
business process outsourcing (BPO) company today opened a new customer contact
centre in Mississauga with plans to bring up to 1,000 jobs to Peel Region,
said Minister of Small Business and Entrepreneurship and Mississauga Centre
MPP Harinder Takhar.
    "This is the result of our government's aggressive efforts to bring good
jobs and more opportunities to workers and families across Ontario," said
Takhar. "This investment is a real boost to Mississauga's economy and
demonstrates Ontario is a highly competitive location for serving contact
centre customers in North America."
    The idea for an Aditya Birla Minacs centre for Mississauga developed
during Ontario's business mission to India earlier this year. Premier Dalton
McGuinty, Minister of Economic Development and Trade Sandra Pupatello and
Minister Takhar met with senior representatives of Aditya Birla, which
acquired Minacs Worldwide Inc. last year.
    "We're proud that Aditya Birla Minacs chose to expand in Ontario,"
Pupatello said. "The company recognized the many competitive advantages
Ontario offers, including its highly-skilled workforce, lower corporate tax
rates, health care, and telecommunications costs."
    "This announcement reflects the remarkable opportunities for Ontarians in
developing business partnerships with Indian companies that are global in
scale," McGuinty said. "We are building on Ontario's economic strengths and
securing jobs for Ontarians."
    Fariba Rawhani, President, North America and Europe for Aditya Birla
Minacs, views Mississauga as an important part of the company's overall growth
strategy and a future leading global business process outsourcing player.
    "Mississauga has the talented and educated workforce we were looking
for," said Rawhani. "Infrastructure and other business considerations make
Mississauga, and Ontario as a whole, a logical business choice."
    The Mississauga contact centre opened with 300 employees, with the goal
of creating another 700 jobs by June 2008. The company operates a total of
seven centres in Ontario. Others locations include Hamilton, Niagara Falls,
Chatham, Peterborough, Pickering and Oshawa.

    Aditya Birla Minacs provides customized business process outsourcing
solutions. It uses the latest technology and quality processes to help its
clients improve quality and efficiency, while lowering costs.

    Disponible en français


For further information:

For further information: Valérie Poulin, Minister Pupatello's Office,
(416) 325-6907; Leigh-Ann Popek, Minister Takhar's Office, (416) 326-1946;
Eric Shapiro, Communications and Public Affairs, (416) 325-6698

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