MAX Entertainment Recognizes the Potential in G4 Productions

    BAAR, SWITZERLAND, June 26 /CNW/ - MAX Entertainment Holdings Inc.
(OTCBB:MXEH) announced today that it has signed a letter of intent with the
new MMA (Mixed Martial Arts) promotion team G4 Productions.

    G4 Productions is a co-operation of four of Europe's top promoters,
Martijn de Jong, Patrick Mooney, Marko Leisten and Augusto Frota. The team has
been promoting MMA since 1997 and has been working together for several years
under the Shooto/ADCC banner. The team also owns some of Europe's best known
MMA shows, including Cage Wars, Ultimate Glory, FinnFight and Shooto

    With this exciting new deal, G4 Productions will now be exclusively
producing MMA shows for MAX, Martial Arts X-treme. The G4/MAX deal will
establish Mixed Martial Arts events throughout Europe, creating content under
the MAX banner for TV, DVD and digital media.

    G4 will also produce a Europe-wide series of events that will establish
the name MAX, Martial Arts X-treme as the number one leader in European MMA.
These MAX events will be on par with MMA shows in Japan and the USA.

    This deal creates a potential for creating a big new brand in one of the
fastest growing sports in the world today. Creating marketing and
merchandising opportunities throughout Europe and developing the MMA market

    MAX CEO Daniel Kilian said, "We recognized the potential in the G4's
group right away, and it fit perfectly into the model we had started to
create. It is not often that a group with this much experience is available to
commit to something like this. G4 and MAX were made for each other and the
timing is perfect."

    Martijn De Jong from G4 said, "MAX has the same vision for MMA as we do
and we are very excited at the opportunity this has given us; again it is all
about timing and we look forward to a long and productive relationship and
making MAX a world-famous brand."

    The MAX financial terms of the deal have not been finalized, but are
expected to potentially be in the seven-figure range.

For further information:

For further information: MAX Entertainment Daniel Kilian, 0041 41 763 48

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