MAX Entertainment Announces New Symbol

    LAS VEGAS, June 22 /CNW/ - MAX Entertainment Holdings, Inc.
(OTCBB:MXEH)("MAX Entertainment") announced that pursuant to Board
recommendation and shareholder approval, the name of the company has changed
from Eastern Exploration Corporation (OTCBB:EESX) to MAX Entertainment
Holdings, Inc. The new stock symbol is MXEH, effective June 25, 2007.

    The statements in the press release that relate to the company's
expectations with regard to the future impact on the company's results from
new products or actions in development are forward-looking statements, within
the meaning of the Private Securities Litigation Reform Act of 1995. The
statements in this document may also contain "forward-looking statements"
within the meaning of Section 27A of the Securities Act of 1933 and Section
21E of the Securities Exchange Act of 1934. Since this information may contain
statements that involve risk and uncertainties and are subject to change at
any time, the company's actual results may differ materially from expected

For further information:

For further information: MAX Entertainment Daniel Kilian,

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