Mattel announces recall of 9 toys in Canada as a result of extensive ongoing investigation and product testing

    TORONTO, Sept. 4 /CNW/ - Mattel, Inc. announced today that, as a result
of the company's ongoing investigation of its toys manufactured by vendors in
China, the company has voluntarily recalled 9 toys in Canada and 11 toys
globally, including seven pet and furniture toys sold under the Barbie(R)
brand in Canada (eight globally) and two Fisher-Price toys sold in Canada
(three globally), due to impermissible levels of lead. No Barbie(R) dolls are
included within the recall. In total, there are 25,500 toys affected by this
recall in Canada, and a total of 844,000 affected toys globally. Mattel has
already tested the majority of its toys, including all of its toys currently
sourced from vendors.
    The voluntary recall results from Mattel's thorough investigation of
vendor-sourced toys. Mattel has also globally implemented a strengthened,
three-point check system to test toys throughout the manufacturing process.
    "In August we promised that we'd continue to focus on ensuring the safety
and quality of our toys through extensive testing of finished products,
thorough investigation of our vendors and the implementation of a strengthened
three-point check system. As a result of our ongoing investigation we
discovered additional affected products. Consequently, several subcontractors
are no longer manufacturing Mattel toys. We apologize again to everyone
affected and promise that we will continue to focus on ensuring the safety and
quality of our toys," said Robert A. Eckert, chairman and chief executive
officer, Mattel.
    In Canada, there are seven recalled Barbie(R)-branded toys. The specific
affected parts include:

    -  Dream Puppy House(TM)- orange on miniature dog
    -  Dream Kitty Condo(TM)- brown on miniature cat
    -  Table & Chairs Kitchen Playset - yellow food on two dinner plates,
       brown on miniature dog, yellow and orange on potato chip bowl, orange
       on salad bowl
    -  Bathtub & Toilet Playset - brown on miniature cat
    -  Desk & Chair Bedroom Playset - brown on miniature dog
    -  Living Room Playset (deluxe) - brown on miniature cat
    -  Living Room Playset (premium) - yellow flower on purse

    The playsets affected by the recall were produced by Holder Plastic
Company (Holder), a Mattel contract vendor, which subcontracted the painting
of miniature toy pets and small furniture pieces to Dong Lian Fa (DLF) and Yip
Sing (YS). DLF and YS used uncertified paint and are no longer producing toys
for Mattel.
    Mattel's investigation revealed that the subcontractors painted the
affected toys between March 2007 and August 2007. However Mattel is being
cautious and recalling the entire production of the seven toys painted by the
subcontractors. Therefore, toys manufactured beginning in October 2006 are
included within the recall. The toys being recalled were sold at retail
between November 2006 and August 2007.
    Among the three Fisher-Price(TM) toys recalled globally are two
Fisher-Price GEOTRAX(TM) toys that were sold in Canada and one "It's a Big Big
World" toy sold exclusively in the U.S. and not sold in Canada. Fisher-Price
(TM) toys in Canada with specific parts affected include:

    -  GEOTRAX(TM) Rail & Road System Freightway Transport(TM)- yellow
       headlights on train car and miniature ladder
    -  GEOTRAX(TM) Special Track Pack(TM) - yellow headlights on train car
       and miniature ladder

    The two GEOTRAX(TM) toys were manufactured by Apex Manufacturing Company
Ltd. (Apex), one of Mattel's contract vendors, which outsourced paint work to
a subcontractor, Boyi Plastic Products Factory (Boyi). Apex supplied Boyi with
certified paint; however, the toys were manufactured with uncertified paint.
Boyi is no longer in business. The two GEOTRAX(TM) toys that tested for
impermissible levels of lead were manufactured between July 31, 2006, and
September 4, 2006; however, the painted parts were stored and incorporated
into toy production throughout the year. Mattel is being cautious and
recalling toys shipped between August 3, 2006, and July 31, 2007.
    Mattel is working in cooperation with the U.S. Consumer Product Safety
Commission and other regulatory agencies worldwide. Mattel is also working
with retailers worldwide to identify and remove affected products from retail
    For additional information regarding this recall, including a full list
of Canadian affected products, please contact Mattel at (888) 496-8330 for
English or (800) 916-4957 for French. Consumers may also visit the company's
Web site at A full list of products is also
published by the Consumer Products Safety Commission.

    How to Return Affected Toys/Parts:

    1)  The first step is for consumers to determine if they have a toy that
        has been affected by the recall. To do so, they can visit where they will find a complete list
        of each toy recalled in Canada, including colour photos, toy model
        numbers and affected date codes. Consumers can locate toy model
        numbers on the bottom of most recalled toys.

        For consumers preferring phone support, they may call (888) 496-8330
        for English, or to speak directly with a French speaking
        representative they may call (800) 916-4957.

    2)  Once consumers determine that they think they own a Mattel toy
        affected by the recall, they are prompted to fill out a form (online)
        or provide their postal address (via phone), and Mattel will send to
        consumers (via email or to a postal address) a colour brochure with
        photos, toy numbers and date code ranges of every affected toy, as
        well as a pre-paid mailing label for return of the affected part(s).

    3)  After receiving consumers' returned, affected part(s), Mattel will
        send consumers replacement parts for each affected product, as well
        as bonus pieces/parts.

    Mattel recommends that consumers do not return toys to retailers for three

    1)  Mattel can help consumers determine if a toy has been affected by
        the recall (vs. returning an unaffected toy)
    2)  Mattel will provide consumers with a replacement part for each toy
        part affected by the recall
    3)  Mattel will handle affected products in an environmentally friendly

    Consumers do not need to have the toy's original packaging or a receipt
to return affected products to Mattel.

    About Mattel
    Mattel, Inc., (NYSE:   MAT, is the worldwide leader in the
design, manufacture and marketing of toys and family products. The Mattel
family is comprised of such best-selling brands as Barbie(R), the most popular
fashion doll ever introduced, Hot Wheels(R), Matchbox(R), American Girl(R),
Radica(R) and Tyco(R) R/C, as well as Fisher-Price(R) brands, including Little
People(R), Power Wheels(R) and a wide array of entertainment-inspired toy
lines. Mattel is recognized as one of the 100 Most Trustworthy U.S. Companies
by Forbes Magazine and is ranked among the 100 Best Corporate Citizens by CRO
Magazine. Committed to ethical manufacturing practices, Mattel marks a 10-year
milestone in 2007 for its ever-evolving Global Manufacturing Principles and
focus on sustainable business practices. With global headquarters in El
Segundo, Calif., Mattel employs more than 30,000 people in 43 countries and
territories and sells products in more than 150 nations. Mattel's vision is to
be the world's premier toy brands -- today and tomorrow.

For further information:

For further information: Kim Roman at (416) 486-7228 or

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