Mattel announces expanded recall of toys



    One product recalled for impermissible levels of lead

    November 2006 magnet recall expanded

    TORONTO, Aug. 14 /CNW/ - Mattel, Inc. announced today that the company
has voluntarily recalled one toy from the "CARS" die-cast vehicle line
("Sarge" character), sold between May 2007 and August 2007, containing
impermissible levels of lead. The recalled vehicles include 436,000 total toys
world-wide, 32,800 of which are in Canada.
    The recall of the Sarge toy results from Mattel's increased investigation
and ongoing testing procedures following the recall of select Fisher-Price
toys on August 1, 2007. The toy was produced by Early Light Industrial Co.,
Ltd (Early Light), one of Mattel's contract manufacturing facilities in China,
which subcontracted the painting of parts of the toy to another vendor, Hong
Li Da Plastic Cement Products Facility (HLD), also in China. While the
painting subcontractor, HLD, was required to utilize paint supplied directly
from Early Light, it instead violated Mattel's standards and utilized paint
from a non-authorized third-party supplier.
    "We have immediately implemented a strengthened three-point check system:
First, we're testing paint in every single batch at every single vendor. If it
doesn't pass, it doesn't get used. Second, we have increased random
inspections at vendor facilities throughout the production process. Third,
we're testing every batch of finished toys to ensure compliance before they
leave our control. We've met with our vendors to ensure they understand our
tightened procedures and our absolute requirement for strict adherence," said
Jim Walter, senior vice president of Worldwide Quality Assurance, Mattel.
    Additionally, Mattel announced the voluntary recall of magnetic toys
manufactured between 2002 and January 31, 2007, including specific dolls,
figures, play sets and accessories that may release small, powerful magnets.
The recall expands upon Mattel's voluntary recall of eight toys in November
2006 and is based on a thorough internal review of all Mattel's brands.
18.2 million toys are now being recalled globally (Approximately 890,000 in
Canada), however, the majority of the toys are no longer at retail. Beginning
in January 2007, Mattel implemented new and enhanced magnet retention systems
in its toys across all brands.
    "Since our November 2006 magnet-related recall, we have implemented more
robust magnet retention systems and more rigorous testing. We are exercising
caution and have expanded the list of recalled magnetic toys due to potential
safety risks associated with toys that might have loose magnets," said Walter.
    "The safety of children is our primary concern, and we are deeply
apologetic to everyone affected," said Robert A. Eckert, chairman and chief
executive officer, Mattel. "Mattel has rigorous procedures, and we will
continue to be vigilant and unforgiving in enforcing quality and safety. We
don't want to have recalls, but we don't hesitate to take quick and effective
action to correct issues as soon as we've identified them to ensure the safety
of our products and the safety of children."
    Mattel is working in cooperation with the U.S. Consumer Product Safety
Commission and other regulatory agencies worldwide. Mattel is also working
with retailers worldwide to identify and remove affected products from retail
shelves.

    Details of the recall are as follows:

    Mattel magnetic toys voluntarily recalled in the Canada were sold at
retail prior to January 2007. These toys include 53 different Polly Pocket(TM)
toys, 11 different Doggie Day Care(R) toys, 1 One Piece(TM) toy, 4 Batman(TM)
toys, and the accessory part of 1 Barbie(R) toy. For additional information
regarding the magnetic toy recall, contact Mattel at (888) 597-6597, or visit
the company's Web site at www.service.mattel.com.
    The Sarge toy from the "CARS" die-cast vehicle line was sold at retail
from May 2007 through August 2007. For additional information regarding the
Sarge toy recall, contact Mattel at (800) 916-4997, or visit the company's Web
site at www.service.mattel.com.
    A full list of products is published on the company's Web site at
www.mattel.com, as well as by the Consumer Products Safety Commission.
Consumers should immediately take these products away from children and
contact Mattel to arrange return and to receive a voucher for a replacement
toy of the consumer's choice, up to the value of the returned product.

    About Mattel

    Mattel, Inc., (NYSE:   MAT, www.mattel.com) is the worldwide leader in the
design, manufacture and marketing of toys and family products. The Mattel
family is comprised of such best-selling brands as Barbie(R), the most popular
fashion doll ever introduced, Hot Wheels(R), Matchbox(R), American Girl(R),
Radica(R) and Tyco(R) R/C, as well as Fisher-Price(R) brands, including Little
People(R), Power Wheels(R) and a wide array of entertainment-inspired toy
lines. Mattel is recognized as one of the 100 Most Trustworthy U.S. Companies
by Forbes Magazine and is ranked among the 100 Best Corporate Citizens by CRO
Magazine. Committed to ethical manufacturing practices, Mattel marks a 10-year
milestone in 2007 for its ever-evolving Global Manufacturing Principles and
focus on sustainable business practices. With global headquarters in El
Segundo, Calif., Mattel employs more than 30,000 people in 43 countries and
territories and sells products in more than 150 nations. Mattel's vision is to
be the world's premier toy brands -- today and tomorrow.




For further information:

For further information: Kim Roman, GCI Group, (416) 486-7228,
kroman@gcigroup.com

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Mattel Canada, Inc.

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