Matte PR announces representation of leading Executive Presence Training firm Corporate Class Inc.

TORONTO, April 10, 2017 /CNW/ - Corporate Class Inc. has selected Matte PR to spearhead the launch of its new White Paper, by President and Founder, Diane Craig titled '7 Business Benefits of Executive Presence Training'. The White Paper reveals insights into the business benefits of Executive Presence Training gathered over a 30 year career working with C-Suite executives, high-profile political figures, top-tier sales professionals and high-level university graduates. Corporate Class recognized as a global leader in Executive Presence, Leadership Presence and Board Presence. Matte PR will work with Corporate Class Inc. to implement a Canadian public relations program, including media relations, strategic counsel and influencer relations.

"We were impressed with Matte PR's insightful understanding of our target audience and Matte PR's grasp of the underlying significance and benefits of executive presence training. Matte PR's collaborative approach to a working relationship with Corporate Class reflects our client alliance strategy," said Diane Craig, President & Founder, Corporate Class Inc. "The turning point was the realization that we would work directly with Heidi Ruggier. Heidi's vibrant enthusiasm, coupled with her extensive background and PR expertise confirmed our decision. Matte PR's rollout for CCI includes both traditional and digital PR channels."

Diane Craig is an expert at helping organizations and individuals make strategic micro-improvements that have a drastic effect on their professional development. The company firmly believes that Executive Presence is neither exclusive nor elusive, and achieves results by helping clients develop skills in areas relating to building relationships, office politics, reputation management, leadership qualities, making effective presentations, personal coaching, mentorship, career development, choosing a career, business networking, working a room, business dining, personal branding and professional attire. 

"Companies want to attract and retain the best. We've seen firsthand how Diane Craig and her team can transform an individual's trajectory through their Executive Presence, Leadership Presence and Board Presence training," said Heidi Ruggier, President, Matte PR. "This public relations campaign is an opportunity for Matte PR to drive a conversation around the business benefits of Executive Presence Training, using a strategic approach to generate brand awareness for Corporate Class, as well as share the corporate world's best kept secret, Diane Craig. Her extensive client list is a testament to her expertise."

About Matte PR Inc.
Matte PR is a strategic public relations and digital marketing agency that executes creative and effective campaigns for lifestyle and corporate clients. Their diverse portfolio includes international real estate brand Engel & Völkers North America, Sassoon Salon & Academy, Oxford Properties' Hillcrest Mall, and the Italian Chamber of Commerce of Ontario. Campaigns are designed to combine traditional media relations, social & digital outreach, strategic partnerships and influencer relations to achieve measurable results.

Matte PR recently launched online publication, Glossi Mag – a space for the Matte PR team to connect readers with people, brands and ideas they are passionate about. Soon, Glossi Mag will launch the Glossi Shop, creating collections of unique items and bringing them directly to readers. Visit and Follow @MatteStories and @GlossiMag.

About Corporate Class Inc.

Corporate Class Inc. provides training solutions in executive, leadership and board presence. With offices in Toronto, Montreal, and Ottawa, Canada, and trained consultants in the United States and Europe, Corporate Class Inc. has been helping organizations and individuals achieve success since 1984. Their client list includes: Deloitte, General Motors, HP Enterprise, and Royal Caribbean Cruises Ltd. to name a few. Visit and follow @CorporateClass. Sign up to receive the soon-to-launch White Paper here and join the conversation with #CCIWhitePaper.


For further information: For more information, or an advanced preview of the White Paper, contact Matte PR: Hayley Lang, Consultant | Heidi Ruggier, President, |, (416) 515-7667


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